Principal User Experience Designer

Additional Considerations (if any):

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At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Principal User Experience Designer

Department: Information Technology

Pay Type: Salary

Revision Date: 01/2026

General Function:

As a Principal User Experience Designer, you will provide strategic leadership and vision for user experience across Hy-Vee’s digital ecosystem. This role focuses on driving UX strategy, influencing product direction, and ensuring cohesive, scalable, and accessible experiences across platforms. Principal Designers operate as trusted advisors, lead large and ambiguous initiatives, mentor designers, and champion user-centered thinking at an organizational level.
 

Reporting Relationships:

Accountable and Reports to: Senior User Experience Manager

Direct Reports: None
 

Primary Responsibilities:

• Define and influence UX strategy across multiple products and initiatives
• Lead experience design for highly complex, high-impact, or ambiguous problem spaces
• Partner with senior leaders, Product, Engineering, and Business stakeholders to align UX with organizational goals
• Advocate for the user at a strategic level, balancing customer needs with business outcomes
• Establish best practices, standards, and frameworks for UX design and research
• Guide and mentor designers through critique, coaching, and thought leadership
• Plan and oversee advanced research efforts, ensuring insights inform product strategy
• Synthesize complex qualitative and quantitative data into actionable insights
• Present compelling experience visions, design strategies, and research findings to executive audiences
• Ensure consistency, quality, and accessibility across digital experiences
• Drive evolution of the Design System and contribute to long-term scalability
• Stay informed on emerging UX trends, tools, and accessibility standards

Education and Experience:

• Bachelor’s degree preferred, or equivalent relevant experience
• 9–12 years of related user experience design experience
   

Physical Requirements:

Visual requirements include: ability to see detail at near range with or without correction.

Must be physically able to perform sedentary work: operating a computer, occasionally lifting or carrying objects of no more than 10 pounds, and occasionally standing or walking.

Must be able to perform the following physical activities: meeting with customers, kneeling, reaching, handling, grasping, feeling, talking, hearing, and repetitive motions.

Knowledge, Skills, Abilities and Worker Characteristics:

• Excellent written and verbal communication skills required.
• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Strong interpersonal skills. An ability to relate to and interact with other people in a friendly, professional manner.
• Ability to identify problems, develop and execute solutions.
• Highly skilled and knowledgeable with designing accessible WCAG-compliant experiences

Working Conditions:

The duties for this position are performed in a general or remote office setting. There is sustained pressure to influence outcomes, meet deadlines, and manage multiple complex initiatives.
 

Financial Responsibility:

None
 

Confidentiality:

Has access to confidential and sensitive information.

Are you ready to smile, apply today.  

Employment is contingent upon the successful completion of a pre employment drug screen.