Principal Designer

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.

This is the beginning of a new era: Via has grown from a startup to a public company and is listed in New York Stock Exchange (NYSE: VIA).

As a Principal Designer, you’ll be a key player in our in-house studio, bringing our brands (Via, Citymapper, Remix) and products to life through bold designs that touch people’s hearts & minds. This is a unique opportunity to bring fresh thinking to a business with a strong reputation. Under the direction of a new Global Creative Director, you’ll design the future of transportation and take the brand to the next level. We’re a bunch of hard working transit nerds, we solve meaningful problems, we move fast. 

What You'll Do:

• You will design and deliver 360 campaigns across audiences: riders, commercial partners, investors, and internal teams.
• Typical projects include product launches, events packages, promotional campaigns, investor presentations, video storyboards, web pages and components, brand package for new transit services, social media templates, editorial design for whitepapers and more. Typical deliverables span digital, video and print.
• Develop thoughtful creative strategy that meets the brief, and deliver work that has an impact.
• Understand the impact of your work and refine based on in-market performance.  
• Bring a systems approach to your work - design for scale.

Who You Are:

• Minimum of 7+ years of experience in designing and delivering top quality designs. 
• Proven ability to lead and deliver high-stake, multi-touchpoint programs.
• Brand: You can create a brand from scratch, or inject new flavor in an existing brand.
• Interactive: You can design responsive landing pages and components.
• Business impact: You measure what can be, and drive for tangible impact.
• Mentor: Role model to more junior members of the team.
• Team player: Collaborative. Ability to work with other designers and other disciplines across the organization: wider marketing department, commercial team, exec team, product team. Ability to understand other people’s goals & constraints.
• Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress. Proven ability to try new tools and expand your skillset.
• Communication: Ability to present to C-level and advocate for design excellence. Strong emotional intelligence and sound judgment.
• Comfortable owning workflows, turning ambiguity to clarity, juggling multiple priorities, and adapting on the fly.
• Unflappable under pressure: you stay calm, clear-headed, and focused when the stakes are high.
• Highly organized and detail-oriented: nothing slips through the cracks on your watch.
• Curious, proactive, and solution-oriented: you’re always two steps ahead.
• Expertise in Figma (libraries, components, auto-layout etc.), Adobe suite (digital and large-scale print formats), AI (generative tools).
• Animation: Bonus points if you can make things move and give life to them!

Compensation and Benefits:

• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
• Salary Range: $120,000 - $150,000 per year
• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.