About the role:
Partner with Marketing and Product teams to design and execute pricing A/B tests
Perform detailed financial analysis to identify, validate, and quantify pricing recommendations across multiple regions and channels. Types of analysis include recommendations based on A/B test results, historical sales performance, competitive price reactions, promotional offer effectiveness, or qualitative studies
Use analyses to inform recommendations and guidelines across MSRP, standard offers, special promotional offers, and partner deals to achieve business objectives
Conduct internal price elasticity research in top markets to identify optimal price points for each product and ensure maximum value is captured in each market
Track and analyze the financial effects of price changes on key metrics such as conversion, retention, ASP, & LTV
Manage and set product-level pricing within our price tools
About you:
5+ years of a combination of consumer marketing and digital marketing experience in an e-commerce or online services company is required. Subscription-based business model is highly desirable
4+ years of work experience in a pricing or commercialization role
Excellent analytical capabilities including financial modeling and advanced Excel is required; Experience with Tableau and CDW preferred
Experience with in-depth financial modeling as well as demonstrated analytical and statistical problem-solving skills, including data management skills and relational database programming
Experience executing A/B and MVT tests online, including ideation, execution, and reporting
Bachelor’s degree in a related field (Marketing, Business Administration, Finance, Economics, Mathematics) is preferred; advanced degree is preferred
Experience creating engaging and instructive PowerPoint presentations is preferred
Strategic thinker and problem-solver. A passion for understanding pricing strategies and execution methodologies in a software and/or subscription business
Ability to independently drive projects and activities to successful conclusion is a must
Spirit of collaboration and understanding of teamwork is part of who we are
Sense of urgency, detail-oriented, organized, and capable of managing multiple projects simultaneously
Strong interpersonal communication skills: you’re able to develop key relationships and influence teams to accomplish objectives
Understand the impact of changes and upgrades you make
Ability to work independently with a solid sense of ownership
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