At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Your Role: PH Product Manager
Gain deeper consumer insights, marketing trends to fully understand competitive field and determine proper, marketing positioning for pet health products, set strategic promotion planning, to achieve business target and long-term development of PH products.
Your Responsibilities:
Develop clear brand position and both short-term and long-term brand strategy
Develop brand strategic plans with strong market insight and deeply influence the achievement of sales turnover and profit goals
Develop business and marketing activities for assigned products, including pricing (strategy and promotion plan), sales plans (improvement of penetration and velocity), and campaign implementations (recruitment of customers and pet owners)
Achieve the assigned target of innovation, including pre-launch preparation and new launch
Closely connect with KOLs of pet industry
Research and analysis of market situation, consumer behavior and competitor activities
Prepare regular brand business analysis (sell in/sell out/penetration/repurchase%) and improvement plan
Maintain and update brand assets according to internal and regulatory requirements, such as design and product specifications/changes as needed
Train field sales and customer service personnel on brand/product introductions, SAM process and project/campaign execution
What You Need to Succeed (minimum qualifications):
Passionate and driven individual, who can demonstrate enthusiasm for marketing and is keen to learn and broaden the skills
Take a proactive and analytical approach and results oriented
Excellent influence and communication skills, interpersonal skills to establish strong relationships with internal and external stakeholders
Confident, personable pleasant and professional demeanor at all times
Bachelor /Master degree (Business School / University)
Minimum 5 years of experience working in product marketing or marketing related dept
Ability to multi-task in a fast-paced and constantly changing environment
Good planning and organizing skills to meet deadlines and work within time constraints
Good at spoken and written English
What will give you a competitive edge (preferred qualifications):
The candidate has preferably worked in pet industry and managed therapeutical products
The candidate is undergraduate or postgraduate in animal health
Additional Information:
The candidate has a pet
Don’t meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status