Performance Marketing Manager

The Performance Marketing Manager is a hands-on individual contributor responsible for executing and optimizing Hibu’s paid acquisition engine across search, social, display, and other performance channels. In this role, you will play a critical part in driving high-quality inbound demand, improving lead-to-revenue conversion, and maximizing return on marketing investment.

Reporting to the AVP of Performance Marketing, you will own day-to-day campaign execution, including testing, performance analysis, and strategic input across multiple channels. You are highly analytical, detail-oriented, and thrive in a fast-paced environment where measurable results matter. You are comfortable operating across the full funnel, from audience targeting and creative testing to pipeline impact and cost efficiency.

 

Primary Responsibilities:

• Own execution and optimization of paid marketing campaigns across search, social, display, and other performance channels
• Manage day-to-day budget allocation, bidding strategies, audience targeting, and creative testing to maximize efficiency and return on ad spend
• Drive high-quality inbound lead growth with accountability to pipeline contribution, lead quality, CAC, and revenue impact
• Develop and execute structured testing roadmaps, including audience, creative, landing page, and channel experimentation
• Analyze campaign performance daily, weekly, and monthly; surface insights and recommend data-driven optimizations
• Partner closely with Sales to monitor lead quality, conversion rates, demo show rates, and downstream performance
• Collaborate with Analytics to ensure accurate tracking, attribution, and reporting across channels
• Identify and scale new growth opportunities while maintaining performance guardrails
• Support forecasting and budget planning efforts with performance insights and trend analysis
• Ensure campaigns align with brand, messaging, and segmentation strategies

 

Competencies and Critical Skills:                                                                                                                                                                                                                 

• Deep expertise in performance marketing across paid search, paid social, display, and other digital acquisition channels
• Strong analytical and financial acumen; ability to connect campaign performance to pipeline impact, CAC, and revenue contribution
• Experience building and executing structured testing roadmaps across audiences, creative, landing pages, and channels
• Proficiency with marketing analytics, attribution, and reporting tools (e.g., Google Ads, Meta Ads Manager, GA4, CRM reporting, etc.)
• Strong understanding of full-funnel marketing performance, including lead quality, conversion rates, and downstream sales impact
• Ability to manage budgets responsibly and optimize toward efficiency and ROI
• Highly detail-oriented with comfort working in spreadsheets and large data sets
• Strong communication skills, with the ability to translate performance insights into clear recommendations
• Ability to operate independently, prioritize effectively, and drive results in a fast-paced environment 

 

Experience and Qualifications:                                                                                                                                                                                                                                   Required/ Preferred:

• 4–6+ years of experience in performance marketing, growth marketing, or demand generation roles, with demonstrated ownership of paid media campaigns                                 Required
• Proven experience managing and optimizing campaigns across paid search, paid social, display, and other digital acquisition channels                                                                   Required
• Strong analytical mindset with the ability to use data to inform budget allocation, testing, and performance optimization                                                                                             Required
• Experience improving lead quality, conversion rates, CAC, and pipeline contribution                                                                                                                                                    Required
• Proficiency with marketing analytics and reporting tools (e.g., Google Ads, Meta Ads Manager, GA4, CRM platforms, attribution tools)                                                                      Required
• Strong cross-functional collaboration skills, particularly with Sales and Analytics teams                                                                                                                                                Preferred
• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)                                                                                                                  Required

 

 

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