Partner Paid Acquisition Manager

Job Title: Partner Paid Acquisition Manager

Location: Tempe, Arizona – Hybrid (3 days in office)

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen.

How we work

Our hybrid work model (3 days in the Tempe office) gives us the face-to-face time to collaborate, make quick decisions, and build strong relationships, while still offering flexibility to focus and do your best work.

About the Role:

The Partner Paid Acquisition Manager is a key individual contributor within the Global Partner Marketing team in the Global Marketing Organization (GMO). This role owns strategy and execution for partner-focused paid media and digital marketing acquisition programs that drive B2B demand, grow sales pipeline, and support partner sales performance globally.

You will develop and optimize multi-channel digital marketing campaigns across paid search, display and retargeting, webinars, content syndication, and paid social. Working closely with Sales, Content, Social, Legal, and external agencies, you will deliver cohesive digital programs that attract and convert high-quality B2B prospects. Experience operating in SaaS, partner, or channel marketing environments is strongly valued.

This is an opportunity for a data-driven digital marketer to shape and scale partner-focused acquisition programs on a global stage. You will play a critical role in driving demand, fueling pipeline, and strengthening our partner ecosystem while working with a collaborative team at the forefront of Cyber Safety and B2B marketing innovation.

Key Responsibilities:

• Develop and execute B2B paid acquisition strategies across paid search, display and retargeting, webinars, and third-party sponsorships
• Build media plans, define clear performance metrics, and manage ongoing optimization to drive qualified leads and sales pipeline
• Conceptualize, launch, test, and optimize paid social campaigns, primarily via LinkedIn
• Design and execute structured testing across audiences, creative, offers, and landing pages to improve conversion performance
• Develop and manage partner-focused organic and paid social content calendars
• Approve, schedule, publish, and track posts using tools such as Asana, Khoros, and HubSpot
• Use intent data and account lists (e.g., 6sense or Sales inputs) to design coordinated account-based programs
• Generate regular performance reports and communicate insights and recommendations to senior sales leaders and stakeholders
• Develop and manage digital channel budgets and monitor investment efficiency
• Contribute to broader online marketing initiatives including content marketing, webinar programs, and email marketing

About You:

Education:

• Bachelor’s degree in marketing, Communications, or a related field preferred

Experience:

• 7+ years of paid acquisition experience
• Strong background in B2B demand generation and multi-channel campaign management

Skills:

• Hands-on experience across LinkedIn Ads, Google Ads, programmatic display and retargeting, webinars, and content syndication
• Experience designing account-based programs using intent data
• Strong understanding of full-funnel B2B marketing aligned to the buyer journey
• Analytical mindset with the ability to translate performance data into actionable insights
• Experience with social media management platforms
• Familiarity with HubSpot, LinkedIn Sales Navigator, and Salesforce preferred
• Ability to leverage AI to improve efficiency and effectiveness
• Strong cross-functional collaboration and communication skills

Personal Attributes:

• Strategic and performance driven
• Detail oriented with strong ownership mindset
• Comfortable operating in a fast-paced environment
• Collaborative and confident working across teams

What’s next:

Ready to contribute to the systems that power digital freedom for millions? We look forward to hearing from you.

Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what’s compelling you to Gen, and walk you through the interview process.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.