Paid Search Analyst

Title: Paid Search Analyst

Direct Manager Title: Associate Director, Search

 

The Role

The Paid Search Analyst is a core member of the Unlock Health media team and leads the day-to-day management of performance-driven campaigns. As a Paid Search Analyst, you will be responsible for designing and implementing successful paid search campaigns that drive traffic, leads, and conversions for our healthcare clients. The ideal candidate thrives in a fast-paced environment while building relationships within the agency and with our clients. 

 

What You’ll Do

• Paid search strategy and execution
• Keyword research and analysis
• Development of campaigns across various search engines (keywords, ad groups, and ad copy)
• Optimizations, reporting and insights
• Presenting recommendations and reports to clients
• Collaboration with internal teams and key stakeholders
• Keeping up with industry trends

 

The ideal candidate:

• Strong knowledge of the paid search (SA360, Google, Bing) landscape, platforms and best practices
• Strong analytical skills and proficiency in Excel or Google Sheets
• Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Thrives in an ever-changing landscape while fostering an environment that allows others to love what they are doing
• Has healthcare experience and/or a passion for healthcare industry

Minimum Qualifications:  

• Minimum 2+ years of paid search at an agency
• Experience in applying search marketing to brand-building & direct response initiatives
• Strong command of search engine research and reporting resources

• Enjoys collaborating with internal and external teams

• Passion for the digital space
• Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred 

Perks and Benefits

• Competitive Salary Range
• Health, Dental and Vision benefit packages to fit all types of lifestyle
• Life, Short and Long Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program