One HP Retail Media Lead – Print, Consumer Personal Systems, Gaming

One HP Retail Media Lead – Print, Consumer Personal Systems, Gaming

Description -

Role Summary
The One HP Retail Media Lead is responsible for developing and executing retail media strategies that drive sales growth and maximize return on ad spend (ROAS) across key retail partners and categories. This role acts as the strategic connector between Alliance Partners, Retail Growth Managers (RGMs), Media Planners, and internal stakeholders to ensure media investments are aligned to business priorities, executed with accuracy, and reported with impact. This One HP role serves the Print, Consumer PS and Gaming PC/Peripheral categories for the US.

Key Responsibilities

Media Strategy & Execution

• Develop and execute full-funnel retail media strategies to drive incremental sales and maximize ROAS across priority retailers and platforms.

• Translate business objectives across all categories into clear media direction, ensuring alignment across tactics, SKUs, campaigns, and budget allocations.

• Partner closely with Retail Growth Managers (RGMs) to brief the media team on priority SKUs, budget guidance, and recommended media mix.

Cross-Functional & Alliance Collaboration

• Serve as a key liaison between Alliance Partners, Media Planners, RGMs, and internal cross-functional teams (DBDs, Omni, Analysts, Category) to ensure consistent communication and alignment.

• Collaborate closely with Media Planners to funnel updates, key initiatives, and strategic priorities from Alliance Partners, leadership, and RGMs into actionable media plans.

• Partner with RGMs on retailer-specific media programs including Best Buy Ads (BBY Ads) and Walmart Connect, with RGMs acting as the primary point of contact for Sales.

Media Planning Accuracy & Governance

• Ensure accuracy and consistency of media recommendations across tactics, SKUs, campaigns, and budget allocations.

• Review and validate media plans to confirm alignment with strategic objectives, funding sources, and execution standards.

Budget & SOW Management

• Own retail media budget management, including the creation and oversight of shared activities and Statements of Work (SOWs).

• Ensure accurate tracking, reconciliation, and reporting of media spend across Alliance Partners and retailers.

• Maintain budget transparency and support ongoing optimization and reallocation discussions.

Reporting & Performance Communication

• Lead quarterly Alliance Plan reporting, including both digital and in-store media components.

• Deliver clear, concise quarterly share-outs to Alliance Partners highlighting performance, insights, and key learnings.

• Partner with Media Planners and Analytics teams to translate performance data into actionable insights and strategic recommendations.

Alliance Management

• Support ongoing Alliance Partner relationships by ensuring media strategies, investments, and reporting meet agreed objectives.

• Act as a trusted media advisor to Alliance Partners, helping guide planning, performance reviews, and future opportunities.

Key Skills & Qualifications

• Strong experience in retail media strategy, planning, and activation across major retail media networks.

• Relevant Experience between and 7-10 years.

• Proven ability to manage complex budgets, SOWs, and shared funding models.

• Strong cross-functional collaboration skills, with experience working alongside sales, marketing, media, and external partners.

• Detail-oriented mindset with a focus on accuracy, governance, and execution excellence.

• Strong communication and presentation skills, particularly for executive- and partner-facing readouts.

• Experience with platforms such as Criteo, Amazon Ads, Best Buy Ads, Walmart Connect or Google Ads strongly preferred.

The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

Shift 1, 0% premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"