On-Trade Sales Supervisor - Antalya

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Quote from Hiring Manager
As the On-Trade Sales Supervisor for Antalya you will take on a key leadership role in one of the world’s most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across Antalya and surrounding cities, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.

Meaningful Work From Day One
The On-Trade Sales Supervisor is responsible for driving sales and distribution activities, with a focus on brand building, increasing brand awareness among customers, and ensuring the optimal market position for Brown-Forman brands within OT. This role works closely with and supports the OT Channel Sales Manager. The On-Trade Sales Supervisor is accountable for achieving both personal and team goals, and for managing and developing a team of distributors.

On-Trade(OT) Management:

• Implements the overall OT sales strategy and guides the teams of B-F business partners in the application of these strategies.

• Makes point-of-sale visits in line with the sales steps, in accordance with company standards, and according to the routes approved by the OT Channel Sales Manager.

• Makes commercial visits to OT sales points; establishes business partnerships with the visited points, and maintains these partnerships.

• Responsible for the physical availability of new and seasonal products in all store formats in their region.

• Responsible for the sales (distributor purchases and field sales), distribution, and visibility of B-F products.

• Ensures optimal stock levels at sales points and ensures that products are displayed in compliance with B-F standards, legal recommendations, and internal regulations.

• Responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way.

• Ensures the budgets allocated for activities are applied appropriately and efficiently, in line with installation mechanics, deadlines, and the company’s applicable standards.

• Aligns the investments with the company's strategic objectives.

• Responsible for including potential new OT channel sales points operating in their region in the coverage. Provides guidance to the teams of B-F business partners in this regard.

• Implements the opening and/or closing of On-trade Channel sales points in the system in line with company standards.

• Makes regional analyzes that supports increasing the sales of B-F brands and the realization of company targets, prepares action plans and implements these plans together with the teams of B-F business partners.

• Ensures the proper implementation of sales campaigns/promotional activities.

• Guarantees the responsible territory consistently achieves top-tier results.

• Holds regular meetings with the sales team of B-F business partners. Provides guidance to the sales teams in line with company strategies.

Distributor Management

• Responsible for communication and coordination with distributors.

• The candidate monitors the compliance of the distributors & operations with B-F standards and legal processes, and takes action, when necessary, by coordinating with the Area Sales Manager.

• Supports the Area Sales Manager in the creation of distributor orders and manages distributor product purchase targets by considering optimum stock levels and predicting field sales performance.

• Ensure business needs and takes action in coordination with OT Channel Sales Manager  as needed.

• Works in coordination with distributors for business development opportunities (Number of sales representatives required, regional organization planning, competitive analysis within the region, etc.).

Administrative Responsibilities:

• Submits expected data, reports, and activity evaluations on time, according to the standards and procedures valid within the company.

• Responsible for timely reporting in line with B-F standards through Panorama and, if applicable, Vispera (collecting data on B-F products, market data, data on serviced customers, and information on competitors’ activities in the market).

• Holds regular meetings with the  On-Trade Channel Manager to provide feedback and insights on the status of the work and shares action plans when needed.

• Responsible for maintaining the customer database in their region accurately and up-to-date.

• Maintains operations in the responsible territory in compliance with company standards.

• Regularly monitors the performance of the investments of the territory.

• Acts as a Brand Ambassador for the B-F portfolio. Coordinates the preparation and delivery of specific product training for the sales staff of B-F business partners.

What You Bring to the Table

• Minimum of 2-3 years of experience in FMCG, preferably within the same category/field

• Strong knowledge of sales and negotiation techniques

• Comprehensive understanding of the market

• Excellent business process organization skills

• Proven ability to establish and maintain easy, sustainable commercial relationships

• Experience in utilizing financials in collaboration with clients.

• Ability to prepare and deliver effective presentations to clients

• Competent computer use (MS Office programs - Excel, Power Point)

• Proficient in spoken and written English

• Driver's license

What Makes You Unique

• People management

• Business Development

• Strategic Vision

• Data-Driven Decision Making

• Negotiation, persuasion and influence

• Planning and Execution

• Proactive Approach

• Motivational Adaptation

• Result oriented

• Project & Change Leadership

• Active Listening

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

1