Omnichannel Content Manager

Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary
You will lead the development and delivery of omnichannel content that connects with healthcare professionals and other audiences. You will work closely with marketing, medical, compliance, analytics and external partners. We value clear thinking, measurable results and a practical approach to personalization. This role offers career growth, visible impact and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Job Description: Omnichannel Content Manager

Position Summary

The Omnichannel Content Manager supports the Content Strategy Lead in translating brand and communication strategies into clear, executable omnichannel content across assigned brands. The role owns end‑to‑end content planning, execution, and readiness, ensuring timely, compliant, and high‑quality delivery across channels to enhance HCP experience and support brand objectives.

This is a senior individual contributor role, acting as the central brand SPOC across Marketing, Medical, Sales, agencies, and internal stakeholders.

Major Stakeholders

Marketing, Medical, Sales, Commercial Operations (ComOps), Legal, OC POD

Content Strategy & Design

• Supports the Content Strategy Lead in defining and executing purposeful, HCP‑centric content strategies aligned to annual brand plans and master communication priorities.
• Owns the annual ideation and creation of e‑Detail aids (eDAs) across assigned brands, including portfolio planning and end‑to‑end sign‑off through to go‑live.
• Provides LOC‑specific guidance on content relevance, personalization, and format selection based on Indian HCP needs.
• Leverages global and regional content for localization, reuse, and optimization.
• Supports content governance guidelines for design, tone, style, and voice in alignment with Marketing, Medical, and Compliance.

Content Development & Omnichannel Execution

• Executes day‑to‑day brand content across omnichannel touchpoints including EDAs, LBLs, RCS, WhatsApp, mass and Veeva mailers, webinars, DNP assets, AR/VR, and other digital or physical assets.
• Ensures assets are customized by specialty, SKU, persona, and format.
• Ensures precise channel‑specific execution including chatbots, dashboards, registration pages, and eDA builds.
• Manages multiple brands and parallel workstreams balancing BAU and launch priorities.

Agency, Vendor & Cross‑Functional Management

• Serves as the central SPOC for agencies and vendors.
• Owns briefs, feedback cycles, approvals, and ATC‑driven go‑live delivery.
• Coordinates scientific, creative, and development partners to drive innovation aligned to brand intent.
• Coordinates operational enablers such as estimates and POs to keep execution unblocked.

Content Readiness, Quality & Compliance

• Manages end‑to‑end content readiness including QC, references, citations, image NOCs, dashboards, and final PDFs.
• Ensures adherence to GSK Code, ABPI Code, and Content Lab / MLR processes.
• Flags gaps or missing inputs early to prevent delays.

Project Management & Business Support

• Owns timelines and agency follow‑ups to ensure timely delivery.
• Develops project plans, tracks milestones, and escalates risks proactively.
• Supports critical short‑turnaround and on‑ground business requirements.

Content Analytics & Optimisation

• Supports content performance analysis and optimization across channels.
• Translates insights into actionable recommendations for improved effectiveness.

Experience & Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related discipline.
• 5+ years of experience, including 3+ years in content management or marketing communications.

Role Summary

A senior individual contributor role owning end‑to‑end omnichannel content execution across assigned brands, acting as the central SPOC to deliver timely, compliant, and high‑quality content.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Inclusion at GSK:

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.

Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

It has come to our attention that the names of GlaxoSmithKline or GSK or our group companies are being used in connection with bogus job advertisements or through unsolicited emails asking candidates to make some payments for recruitment opportunities and interview. Please be advised that such advertisements and emails are not connected with the GlaxoSmithKline group in any way.

GlaxoSmithKline does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection with recruitment with any GlaxoSmithKline (or GSK) group company at any worldwide location. Even if they claim that the money is refundable.

If you come across unsolicited email from email addresses not ending in gsk.com or job advertisements which state that you should contact an email address that does not end in “gsk.com”, you should disregard the same and inform us by emailing askus@gsk.com, so that we can confirm to you if the job is genuine.