North America Account Based Marketing Strategist - Growth Categories

We are looking for a strategic and technically skilled ABM Strategist to own the end-to-end ABM strategy for Growth categories in North America, driving measurable impact on Marketing Generated Opportunities (MGO) and incrementality across all Business Units.

Key Responsibilities:

• ABM Strategy & Leadership

  • Define and execute multi-touch, personalized ABM journeys for clusters of audiences across business units for growth categories like ACS, WXP and Poly.

  • Align ABM programs with revenue goals and pipeline acceleration strategies.

  • Oversee creation of dynamic content frameworks for personalized experiences.

  • Implement real-time personalization using ABM platforms and AI-driven tools.

  • Own and optimize ABM technology stack (Demandbase, 6sense, Terminus, Salesforce, Marketo/Eloqua).

  • Leverage data science models for predictive scoring, intent signals, and segmentation.

  • Ensure MarTech interoperability for seamless targeting, personalization, and measurement.

  • Design closed-loop lead management processes.

  • Drive engagement through intent-based nurture streams and progressive profiling.

  • Develop account-specific event strategies integrated into ABM journeys.

  • Use event engagement data to trigger personalized follow-ups and pipeline acceleration.

• Measurement & Reporting

  • Define KPIs: MGO, pipeline contribution, account engagement score, and incrementality growth across business units.

  • Real-time ABM performance tracking and ROI attribution.

  • Account engagement score (intent signals, content consumption, event participation).

  • ABM program adoption across sales teams.

  • ABM campaign velocity and SLA adherence.

  • Martech utilization and data accuracy.

  • Closed-won influenced by ABM programs.

  • ROI on ABM investments and attribution accuracy.

Required Qualifications:

• Experience:

  • 8+ years of commercial marketing experience with 5+ years of ABM experience at enterprise-level programs.

  • Proven success in top technology companies and large enterprise account marketing.

• Technical Skills:

  • Advanced proficiency in ABM platforms (Demandbase, 6sense, Terminus), CRM (Salesforce), and MAP (Marketo/Eloqua).

  • Strong understanding of data science principles, predictive analytics, and intent-based targeting.

  • Expertise in MarTech orchestration, API integrations, and ABM measurement frameworks.

• Competencies:

  • Strategic thinker with data-driven decision-making.

  • Excellent stakeholder management and cross-functional collaboration skills.

The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.