New Partnerships Lead

Are you ready to make your mark in the world of Formula 1?

At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.

Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.

Formula 1 is seeking a dynamic and experienced New Partnerships Lead to build on its commercial partnerships revenue. This role is focused on driving strategic brand partnerships with a strong emphasis on building long-term relationships with premium brands.

Reporting into the Head of New Partnerships, the successful candidate will have a proven track record in sponsorship sales, comfortable working autonomously and collaboratively across global teams.

Main Duties and Responsibilities

• Execute the New Partnerships strategy for Formula 1, with a focus on revenue growth and long-term value creation.
• Identify, pitch, and secure strategic partnerships with top-tier brands, leveraging the global appeal of the F1 brand
• Build and maintain senior-level relationships with key decision-makers across prospective clients
• Create compelling, insight-driven sales presentations and proposals that showcase the value of F1’s Partnership Platform.
• Forecast timely and accurate sales activity regularly to Head of New Partnerships, and update activity/prospect status in weekly sales meeting with the wider team
• An internal conduit for all prospective new partners, involving and updating other departments as and when needed such as content, race promotion, legal, hospitality, and marketing
• Lead by example with best working practices and processes for both short- and long-term deliverables

About You

• Bachelor's Degree or equivalent
• 8+ years’ experience in a similar role either brand or rights holder side
• Demonstrated success in closing high-value deals
• Proven ability to manage complex sales cycles with senior stakeholders.
• Ability to think creatively and strategically to develop compelling and innovative partnership solutions.
• Deep understanding and knowledge of the sports partnership landscape
• Self-starter with a proactive mindset and a passion for building something impactful.
• Strong team player who thrives in a global, cross-functional environment.
• High attention to detail and commitment to excellence
• Resilient with ability to navigate and manage multiple priorities under pressure

Why join the force behind the sport?

Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport. As a member of the F1 team, you will be able to access our amazing benefits:

• Private Healthcare scheme  

• Dental Care 

• 4 x Grand Prix Paddock passes per season  

• Enhanced maternity/paternity leave and other family planning policies 

• A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill   

• Free healthy snacks in our offices 

• Subsidised canteen in Biggin Hill, serving breakfast and lunch 

• 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure  

• Opportunities to develop and request training for your role via our in-house Learning and Development team  

• Discount on F1 merchandise 

• Discount at F1’s experiences including F1 Arcade and F1 Drive 

• Perkbox benefit portal and more

Division:

Commercial