VP, Global Head of DTC

 

About the Team

The Global Digital Commerce organization is responsible for shaping the vision, growth, and execution of all digital businesses across Harry’s, Flamingo, Mando, and Lume. We design and deliver digital experiences that connect our customers to our products, while building the infrastructure that supports long-term omnichannel success.

Our team operates at the intersection of brand, customer, innovation, and technology. DTC is the heartbeat of our business - where we launch, learn, and build communities. Where we drive product innovation and interface directly with our customers, learning from their experiences to continually build and connect the brand. We’re accountable for the overall end-to-end customer experience.From marketing to site experience/checkout, to distribution and customer service, and wrapping all those analytics/insights together to bring lessons back into the overall Brand strategy. Ultimately, the team owns the P&L across multiple direct-to-consumer businesses, ensuring each brand thrives digitally while sharing best practices, platforms, and capabilities across the portfolio. Together, we bring innovation, consistency, and scale to Mammoth Care’s digital ecosystem—while keeping the customer at the center.

 

About the Role

 

We’re looking for a seasoned ecommerce/DTC executive to serve as VP, Head of Global DTC, overseeing our flagship brands: Harry’s, Flamingo, Mando, and Lume. This leader will set the strategy for DTC businesses across all our sites globally, with the vast majority in the US, and ensure each brand’s digital experience reflects its unique identity and differential focus on each Brand’s customers while benefiting from shared enterprise capabilities. As the omnichannel landscape evolves amidst a rapidly changing environment, this leader will chart the future evolution of the role of DTC across each brand.

You will directly lead leaders (including the DTC heads for each brand) and inspire a global team spanning multiple teams (e.g. UX, marketing, engineering, supply chain/distro, and customer service). Furthermore, as a senior member of the company, you’ll be accountable for business results across all four brands, representing digital commerce at the highest levels of the organization.

 

What you will accomplish

• Define the Multi-Brand DTC Strategy: Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases.
• Deliver Across Portfolios: Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals.
• Lead & Develop Senior Leaders: Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long-term pipeline of talent.
• Balance Global Scale & Local Relevance: Leverage shared platforms (i.e. Shopify eco-system), tools, and best practices across brands while empowering localized innovation where it matters.
• Champion Omnichannel Consistency: Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints, pricing, and promotions.
• Elevate the Customer Experience: Ensure that every digital experience—from site navigation, UX, UI, to checkout to post-purchase—delights customers, improves NPS, and deepens loyalty.
• Customer Service Excellence - Cultivate the entire customer journey, including every single connection point. Develop best practices and learnings across our entire customer service organization, leverage our rich data stack, our AI capabilities, and bring learnings into the broader DTC business, omnichannel strategy, and brand.
• Drive Innovation: Bring forward new capabilities (e.g. GenAI, personalization, unique marketing flows, etc), explore new product innovation and messaging, and explore business models (e.g., subscriptions, bundling, trial flow, etc.) to meet our brands goals and connect with our customer.
• Be the Voice of Digital at the Table: Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s differentiating value proposition to drive CPG 2.0.

This should describe you:

• 15+ years of leadership experience in DTC, global digital commerce, and digital strategy
• Track record of scaling multi-brand or portfolio digital businesses, with P&L ownership with an understanding of Brand led commerce, subscription dynamics, and it’s their balance with NPS.
• Strong people leader with experience developing leaders and large global teams.
• Skilled at balancing brand differentiation, bringing to life the Brand, with enterprise-wide scale and efficiency.
• Customer-obsessed, with the ability to translate customer needs into actionable strategies.
• Excellent communicator and influencer, capable of aligning stakeholders, partners, and brand leaders.
• Analytically fluent. Understands how a business works from the big picture down to the granular, making shrewd recommendations along the way. Comfortable with data, but also leans on experience — comfortable with a variety of data and able to root cause analysis. Ability to digest, synthesize, and share with stakeholders strategic plans
• Deep expertise in an end-to-end DTC business within an omnichannel portfolio, with proven results in driving revenue, margin, and customer growth.
• Adept and experienced with digital platforms, e-commerce tech stacks, and modern UX/product practices.
• Versed in best practices and has a strong perspective for UX/UI. Can lead a multi-brand architecture strategy. Experience partnering closely with engineers and technology partners.
• Experienced leader able to manage a multi-brand customer obsessed customer service organization
• Strategic visionary who can zoom out to set direction while staying close to execution, and has an evolving perspective on where DTC is going and the role it plays in an omni-channel brand.
• Global mindset, experienced in building strategies that span multiple geographies.

 

Here is who you will work with:

• Reporting to the Chief Digital Officer
• Direct line reports include: Product Management, Engagement/Retention/Email Marketing, UX/UI design, and CX (Customer Experience or Customer Service) for all 4 brands in the portfolio 

Dotted line reports/partners include: Performance Marketing, Engineering, Supply Chain/Distribution, Brand Management, Brand Marketing, Product Innovation, Finance, Retail/Wholesale, and Legal.

 

This is a role supporting brands Harry’s, Flamingo, Lume, Mando

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

 

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $275,000-$315,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.