National Field Sales Manager On Trade Germany

Job Description :

About us:

We are a global leader in premium drinks, operating in one of the world’s most exciting consumer goods categories. With over 200 brands sold in nearly 180 countries, our portfolio combines exceptional scale with remarkable depth.

Diageo DACH brings together three dynamic and diverse markets, each with its own distinctive character, energy, and growth opportunity. United by a shared ambition, we play a key role in shaping the future of premium spirits across the region.

In Germany, we are transforming the way consumers experience our brands — combining an outstanding portfolio of iconic brands with decades of craftsmanship, innovation, and expertise. We do this by developing unique brand experiences that elevate our brands and connect with consumers.

Our local portfolio features some of the most celebrated names in the spirts industry, including our Malts portfolio, Johnnie Walker Blue Label, Tanqueray TEN, Zacapa Rum, and Don Julio Tequila, among others. Each brand represents the highest standards of quality, heritage, and storytelling, offering unique opportunities to build meaningful relationships with consumers.

Join us to create a career worth celebrating. 

About the role:

As a National Field Force Manager for our indirect customer universe, you drive the rollout and engagement of our premium core and super premium portfolio. You bring strong brand and production knowledge and confidently sell the history and heritage behind the portfolio you represent.

You are well connected within the German gastronomy scene. You know the most important and strategic restaurant chains, hotellerie accounts, and the most vibrant festivals. You have a proven track record of building brands in these spaces and a high affinity for premium beverages. You understand consumers deeply and know how to engage them.

You establish and maintain excellent relationships with key influencers in the industry and beyond. You are a first point of contact for upcoming trends and in depth knowledge of spirits and the industry. You engage decision makers across the On Trade network to ensure perfect execution in our outlet universe. Your role is complete only when our products are visible to consumers and you actively drive awareness and brand passion.

This is a commercial role at heart. You are responsible for commercial success, inspiring customer loyalty, and delivering impactful marketing activations.

Role Responsibilities: 
 

Driving brilliant execution

• Build distribution excellence by setting clear performance benchmarks, performance managing the team, driving development in line with Diageo standards, and owning all people processes in Workday

Service management with third parties

• Own third party service delivery end to end, ensuring high quality briefings, delivery against agreed SOW metrics, effective contract and performance management, budget adherence, and support in negotiations with high volume customers, in partnership with Business Effectiveness

Internal and external coordination

• Orchestrate strong cross functional collaboration and clear communication flows with internal and external partners, ensuring effective meeting structures, capability building, legal compliant communication, and alignment with Luxury distribution and activation priorities

Project management

• Partner closely with Commercial Transformation and Business Efficiency to manage risks, support governance, run performance reviews with external partners, enable robust reporting, and provide input into LT and SteerCo updates where required
 

Experience / skills required: 

• 8+ years of On Trade industry experience, with strong understanding of the spirits category, consumers, market trends, and key business drivers
• Strong passion for premium spirits, with the credibility and presence to represent Diageo in line with our premium brand values
• Excellent communication, influencing, and relationship building skills, with the ability to engage customers, teams, and networks at point of purchase and beyond
• Proven leadership capability to lead teams, shape internal conversations, and drive execution in complex environments
• Self starting, resilient, agile, and competitive approach, with a strong bias for action
• Highly structured approach with strong administrative rigor and attention to detail
• Fluent German and English, written and spoken

Our offer:

• A fantastic company culture that puts employees and their development first

• A competitive salary with bonus and many benefits

• A great parental leave policy

• …and of course, THE best colleagues!

Flexible Working Statement  

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll contribute to and support an inclusive culture. This culture honors people of various genders, ethnicities, abilities, ages, sexual orientations, social classes, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2025-12-18