National Account Manager

From a small family business to a multi-billion-dollar global company, Sonoco has been changing the face of products and packaging since 1899 — all while keeping the heart of “People Build Businesses” alive.

Our talented people are at the core of our growth, constantly reinventing the Sonoco wheel with brilliant solutions every year. Today we are a world leader in global packaging solutions with diversified operations in over 34 countries. We're extremely proud of our portfolio of brands, our achievements in sustainability and industrialization and the groundbreaking work accomplished by our people. 

National Account Manager – Reels Division
Remote Southeast Territory | 50%+ Travel

Sonoco’s Reels division is an industry leader in packaging solutions for the wire and cable market, offering one of the industry’s most extensive product portfolios including wooden, steel, composite, plywood, and recycled reels. With four manufacturing facilities and 22 distribution centers across the United States, Sonoco provides broad coverage, responsive service, and long-standing customer partnerships across North America and global markets.

This role is part of a lean, highly visible commercial team where each team member plays a critical role in the success of the business. The ideal candidate will bring a strategic, relationship-driven approach and thrive in a collaborative environment that requires influencing across functions without direct authority.

What You’ll Be Doing:

• Manage and grow strategic national accounts within the North America
• Develop and maintain strong customer relationships across multiple levels of an organization, including executive leadership
• Create and execute strategic account plans focused on growth, profitability, customer retention, and long-term partnership development
• Collaborate closely with operations, manufacturing, customer service, finance, and leadership teams to support customer initiatives and deliver solutions
• Lead customer business reviews focused on sales performance, quality, delivery, and value-generating opportunities
• Monitor customer trends, competitive activity, market conditions, and business opportunities to support strategic planning efforts
• Coordinate pricing discussions, contract activities, and sales forecasting initiatives across assigned accounts
• Identify and develop value-added solutions and cost savings opportunities that support customer objectives and total cost of ownership (TCO) initiatives
• Represent the voice of the customer internally while balancing both customer and business needs
• Support trade shows, customer engagement activities, and market visibility efforts as a representative of Sonoco and the Reels division
• Deliver professional presentations and communicate effectively with both internal and external stakeholders
• Build strong cross-functional relationships and lead collaborative efforts across divisions and teams without direct reporting authority

We’d love to hear from you if:

• Strong strategic account management and relationship-building experience
• Proven ability to influence, collaborate, and lead within cross-functional environments
• Commercial acumen with the ability to identify customer value opportunities and support business growth
• Strong communication, presentation, and relationship management skills
• Ability to operate effectively within a lean, highly collaborative team environment
• Experience managing large or complex customer relationships is preferred, $20M+
• Industrial or manufacturing sales experience is beneficial but not required
• Candidates with strong corporate or global account exposure and high growth potential are encouraged to apply
• Bachelor’s degree preferred

Location & Travel:

• Remote- Southeast preferred
• Ideal candidate locations include GA, TN, NC, SC, or AL
• Requires 50%+ travel depending on candidate location
• Relocation assistance available for qualified candidates

Compensation:

The annual base salary range for this role is $124,800 – $140,400 plus competitive commission opportunity.

We are an equal opportunity employer, and we strictly prohibit and do not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, national origin or ancestry, sex, pregnancy, sexual orientation, marital status, gender identity or expression, age, disability, genetic information, veteran status, or any legally protected characteristic.