AAA Mid-Atlantic

Multimedia Journalist

Wilmington, DE (Job Posting) Full time

AAA Club Alliance is hiring for a Multimedia Journalist to join our team! This role is responsible for producing credible, engaging, and multimedia-driven stories that bring AAA’s brand to life across digital platforms, social media, and occasional print features. This position operates as a true hybrid journalist in terms of researching, reporting, shooting, writing, voicing, and editing original stories that inform, inspire, and connect with AAA Members and the general public. The role delivers high-quality, video-first storytelling that balances journalistic integrity with brand relevance, capturing authentic customer voices and expert perspectives while supporting awareness of AAA products, services, and values in a way that is informative, trustworthy, and not overly promotional.

What We Offer:

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

  • Competitive annual salary; the starting base compensation for this position is: $55,284-$95,738*

  • Annual Bonus + Annual Merit Increase Eligibility

  • Hybrid schedule (3 days on-site weekly)

  • Comprehensive health benefits package

  • 3+ weeks of paid time off accrued during your first year

  • 401(K) plan with company match up to 7%

  • Professional development opportunities and tuition reimbursement

  • Paid time off to volunteer & company-sponsored volunteer events throughout the year

  • Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

  • Produce original, video-first multimedia stories for AAA digital platforms and social channels, from concept through final delivery.
  • Research, report, shoot, write, voice, and edit stories that are clear, engaging, and meaningful to AAA Members and prospective audiences.
  • Develop stories that intentionally support and fill content needs identified in marketing, content, and campaign plans across teams.
  • Collaborate with content strategists, editors, and marketing partners to align story development with planned campaigns, editorial priorities, and audience needs.
  • Contribute creative ideas and story concepts that can inform future planning, including identifying themes, series, or segments that could be leveraged in upcoming campaigns or paid media efforts.
  • Cover consumer-relevant topics aligned to AAA’s areas of authority, including travel, automotive, safety, mobility, finance, and lifestyle.
  • Identify, develop, and pitch story ideas that balance timely relevance, evergreen value, and long-term strategic usefulness.
  • Capture authentic customer voices and real-world experiences that can be reused or extended across multiple channels and campaigns.
  • Conduct interviews with Members, Associates, subject-matter experts, partners, and external sources to gather firsthand perspectives and credible insights.
  • Determine story emphasis, structure, length, and format based on platform, audience, and role within the broader content ecosystem.
  • Write clear, compelling scripts and articles that adhere to AAA’s editorial standards and house style, which is largely Associated Press (AP) style.
  • Edit video and audio content to professional standards, ensuring consistency in tone, quality, and brand presentation.
  • Build and publish digital stories within content management systems, including uploading video, images, and supporting assets.
  • Optimize stories for search and discoverability by applying working knowledge of SEO and GEO, including keyword-informed headlines and basic on-page optimization.
  • Partner with social, content, and media teams to ensure stories are packaged and positioned to maximize reach, engagement, and reuse.
  • Review and revise content based on editorial feedback, accuracy checks, and platform requirements.
  • Ensure all content meets company standards for journalistic integrity, factual accuracy, and production quality.
  • Occasionally support special projects, feature series, or event coverage, including local or regional travel as needed.
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s degree in Journalism, Broadcast Journalism, Communications, or a related field, or an equivalent combination of education, technical training, and experience will be considered in lieu of degree.
  • 2 years of experience in journalism, broadcast news, digital media, or multimedia storytelling required.
  • Demonstrated experience producing video-first stories, including shooting, scripting, editing, and on-camera or voiceover presentation required.
  • Strong writing and reporting skills, with the ability to adapt tone and format across digital, social, and multimedia platforms required.

Knowledge Skills and Abilities:

  • Proficiency with video editing tools and creative software (e.g., Adobe Creative Cloud) and comfort working within content management systems.
  • Working knowledge of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) best practices, including headline optimization and keyword-informed storytelling.
  • Strong understanding of journalistic storytelling principles and ethical standards.
  • Ability to balance brand-aligned storytelling with credible, consumer-first reporting.
  • Video production and editing expertise, with a strong visual eye and attention to pacing and clarity.
  • Skilled interviewer with the ability to put sources at ease and draw out compelling narratives.
  • Ability to find, evaluate, and verify sources from both internal and external channels.
  • Strong command of written and spoken English, including the ability to ad lib when appropriate.
  • SEO-aware mindset, with the ability to structure stories for discoverability without sacrificing quality.
  • Collaborative working style, with the ability to partner effectively with editors, strategists, and social teams.
  • Curiosity-drive, detail-oriented approach to reporting and storytelling.

Full time Associates are offered a comprehensive benefits package that includes:

  • Medical, Dental, and Vision plan options
  • Up to 2 weeks Paid parental leave 
  • 401k plan with company match up to 7%
  • 2+ weeks of PTO within your first year
  • Paid company holidays
  • Company provided volunteer opportunities + 1 volunteer day per year
  • Free AAA Membership
  • Continual learning reimbursement up to $5,250 per year
  • And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers.  We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply.  It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

 

Job Category:

Media - Journalism - Newspaper