Media Manager

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

Role Summary: acts as the chief architect and vital link between our internal Brand teams, Sales leadership, and the Integrated Agency Team (IAT). This role bridges high-level strategy with ground-level execution, driving the holistic media vision for our portfolio of category-leading brands.
 

You will be responsible for full-funnel paid media—from upper-funnel brand equity building (Linear TV, CTV/OLV, Audio, Social) to lower-funnel conversion and Retail Media activation (Amazon, Walmart, Home Depot). Acting as a consultant and subject-matter expert, you will synthesize complex market dynamics into clear strategic directions, ensure campaigns are optimized for maximum ROI, and future-proof our media approach through innovation and cross-channel synergy.
 

Key Responsibilities:
 

Strategic Leadership & Integrated Planning

• Architect the Vision: Lead the development of annual operating plans and long-term media strategies, challenging the status quo to find high-impact opportunities in emerging platforms.

• National & Retail Synergy: Architect a unified "One SMG" media approach. Ensure seamless integration between National Brand investments and Retail Media to maximize enterprise ROI and eliminate channel conflict.

• Audience Strategy: Act as an expert on the "shopper," utilizing path-to-purchase insights to effectively target audiences across both offsite and onsite environments.
   

Agency Management & Campaign Execution

• Partner Management: Serve as the primary strategic and day-to-day point of contact for external media agencies and RMNs, ensuring organizational priorities are clearly reflected in all planning and buying.

• Execution & Optimization: Partner with analytics teams to translate business goals into KPI-focused activities (ROI, CPA, CTR, Viewability). Proactively review performance data to pivot targeting, optimize algorithmic bidding, and test messaging.
   

Advanced Retail Media Mastery

• Strategic Partnerships: Drive Joint Business Planning (JBP) conversations with key Retail Media Networks to unlock beta opportunities, first-to-market activations, and exclusive data partnerships.

• Data-Driven Activation: Lead the execution of campaigns for major retailers (Amazon, Walmart, Home Depot), constantly monitoring competitor activity and expanding RMN capabilities to capture immediate growth opportunities.
   

Financial Stewardship & Analytics

• Budgeting & Forecasting: Oversee complex budget allocation models across brands and channels. Maintain specific SBU media budgets, ensuring alignment with POs, tracking pacing, and ensuring efficient fund utilization.

• Data Translation: Synthesize Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and performance data to recommend investment shifts and deliver clear, actionable recommendations for future campaigns.

• Innovation & Testing: Develop and own a scalable "Test & Learn" framework. Design rapid-cycle experiments to validate new audiences and creative formats, codifying learnings for the broader organization.
   

Stakeholder Influence & Mentorship

• Executive Storytelling: Translate complex media data into compelling business narratives for Executive leadership, Brand Directors, and Sales VPs to secure buy-in for strategic pivots.

• Cross-Functional Collaboration: Facilitate frequent collaboration with internal stakeholders (Brand, Shopper, Sales, Finance) and provide mentorship to junior team members to elevate the organization's collective media IQ.
   

Essential Qualifications

• Education: Bachelor’s Degree in Marketing, Communications, Business, or related field required; MBA or advanced degree strongly preferred.

• Experience: 7–12 years of progressive experience in media planning/buying and brand strategy, with a significant portion dedicated to CPG brands. (Agency experience is a strong plus).

• Retail Media Expertise: Deep knowledge of the RMN ecosystem (Amazon Ads, Walmart Connect, etc.), including clean rooms, attribution models, and JBP negotiations.

• Technical Acumen: Strong understanding of digital advertising tech, algorithmic bidding, full-funnel media mechanics, and advanced measurement (MMM, MTA).

• Leadership & Soft Skills: Superior executive presence, negotiation, and storytelling skills. Proven ability to influence senior decision-making, juggle multiple projects simultaneously, and collaborate across a matrixed organization.

The starting budgeted pay range for this role will generally fall between $111,500.00 - $131,200.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs.  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.