Grade Level (for internal use):
10Role Overview
The MarTech Integration Specialist is the strategic architect and technical lead for our marketing ecosystem and will work on the MarTech & Digital Experience Platforms team. This role focuses on designing and maintaining reliable integrations between marketing and commercial platforms to ensure consistent data flow and system stability.
You will partner closely with the Marketing Team, Commercial Platforms COE - Data Engineering & Analytics teams, to ensure that our technology stack drives actionable insights, eliminates data silos, and enables hyper-personalized customer experiences. You will be responsible for the "connective tissue" that transforms raw data into a strategic business advantage.
How You’ll Work
As a MarTech Integration Specialist in the MarTech organization, you will sit at the center of a collaborative hub:
With Sales Operations & Salesforce: You will coordinate with Sales Operations and Salesforce teams to ensure lead routing, enrichment, and handoff logic function reliably across systems (LeanData).
With Marketing Operations & GTM Teams: You will partner with Marketing Operations and lifecycle leads to understand lead flow, segmentation, and activation needs, translating them into reliable system integrations.
With Platform Owners: You will work closely with the Web & Digital Asset Platform Specialist and other platform owners to integrate CMS, DAM, and activation systems without duplicating ownership.
With Data Engineering & Analytics COE: You will partner with Data Engineering to ensure customer and lead data flows correctly into downstream data platforms, with clear mappings, validation, and runbooks.
Key Responsibilities
1. Strategic Integration & System Architecture
Connect the Dots: Design, build, and maintain integrations between core systems (CRM, Marketing Automation, CDP, Ad Platforms, and Data Warehouses).
Partner with the Web & Digital Asset Platform Specialist to integrate CMS data and events into downstream systems.
Marketing & Marketing Ops Partnership: Collaborate with Marketing stakeholders to translate business requirements into technical designs that support scalable campaigns using tools like Marketo, Qualified, ON24, and Cvent.
API & Middleware Management: Implement and manage API-based integrations (REST/SOAP), webhooks, Marketo Launchpad and iPaaS workflows (e.g., Workato, Zapier).
Lead Routing: Technical ownership of lead routing processes: routing, enrichment, scoring, and the handoff SLAs between Marketing and Sales (Marketo & SFDC).
2. Data Flow & Integration Reliability
Unified Customer View: Implement identity resolution (user IDs, anonymous vs. known) to ensure a 360-degree view of the customer across CMS properties and warehouse backend systems.
Commercial Platforms COE Collaboration: Partner with Data Engineering to develop ETL/ELT pipelines for customer data, ensuring reliability and clear runbooks.
Troubleshooting & Quality: Troubleshoot integration-related data issues across across CRM, MAP, and Analytics, driving root-cause fixes for data hygiene or data mapping issues.
3. Governance & Platform Administration
System Audits: Conduct regular MarTech audits to check the health of current tools, identify integration gaps, and optimize the stack.
Documentation: Own the "Source of Truth" documentation, including integration architecture diagrams, data dictionaries, and field maps.
Privacy & Compliance: Collaborate with Data Governance COE to ensure integrations respect consent signals and data handling standards (PII, GDPR etc).
Required Skills & Qualifications
Degree: Bachelor’s degree in Information Systems, Computer Science, Marketing Technology, or equivalent experience.
7+ Years of experience in Marketing Operations or MarTech Engineering
Technical Proficiency
Hands-on experience integrating Adobe Experience Manager (AEM) with downstream marketing and CRM platforms
API Mastery: Deep experience with OAuth2, token-based auth, rate limits, and pagination.
Data Literacy: Solid SQL skills and comfort working with data warehouses (Snowflake, BigQuery, or Redshift).
Stack Experience: 5+ years of experience integrating at least two of the following:
CMS: Adobe Experience Manager (AEM) & Marketo forms
CRM/MAP: Salesforce & Marketo.
Customer data and behavioral data platforms (e.g., Woopra) as integration endpoints.
iPaaS: Workato, MuleSoft, or Zapier.
Operational & Analytical Mindset
Systems Thinking: Ability to see how a change in one tool impacts the entire ecosystem.
Communication: Ability to explain technical "plumbing" to non-technical marketing partners in terms of business value and customer insight.
Structured Delivery: Comfortable working in sprint-based environments with a focus on QA/UAT and post-release monitoring.
Preferred Qualifications
Scripting: Experience in Python or JavaScript for data transformation and automation.
Modern Data Stack: Familiarity with dbt or Reverse ETL tools (e.g., Hightouch, Census).
About S&P Global Mobility
At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.
For more information, visit www.spglobal.com/mobility.
What’s In It For You?
Our Mission:
Advancing Essential Intelligence.
Our People:
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.
Our Values:
Integrity, Discovery, Partnership
Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries
Global Hiring and Opportunity at S&P Global:
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
Recruitment Fraud Alert:
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.
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Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
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