Marketing Specialist

We’re Sonesta International Hotels.
The 8th largest hotel company in the U.S.—and growing fast.

An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.

Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.

Job Description Summary

The Marketing Specialist at Sonesta Hotels of New York is responsible for developing and executing NYC branded and property-level marketing strategies that elevate brand awareness, drive revenue, and enhance the guest experience across all hotel touchpoints - including rooms, F&B outlets, and spa. This role blends marketing, content creation, social media, partnerships, PR, on-property guest experience, and activations, with a strong focus on content and on-property touch points.

Reporting to the Director of Digital Marketing in New York City, the Marketing Specialist will support the hotel marketing and PR initiatives, ensuring alignment with brand standards and best practices.

Job Description

Social Media & Content Creation

• Plan, create, and schedule social media content across Instagram and Facebook platforms for The Benjamin, The Shelburne, The Fifty, The Gardens and Sonesta of NY on Facebook
• Collaborate closely with The Parliament social media agency in sharing menus, content and photography – approve monthly calendars
• Assist with capturing onsite photo and video content highlighting guest rooms, dining experiences, cocktails, partners, spa treatments, and lifestyle moments
• Respond to guest comments/messages

Experiential Property Activations

• Lead on-property experiences (seasonal installations, wellness activations, dining and press/influencer events)
• Work with stylists for on-property hotel pop-ups tied to local events – such as FIFA, US Open, Holidays

Public Relations, Media & Influencer Stays

• Support PR efforts including updating and sharing all press materials
• Coordinate and assist with hosted media stays, influencer visits, and content creators, ensuring a seamless experience with reservations, prearrival room décor/set up and gifting
• Manage influencer and media agreements, including contracts, deliverables, timelines, and approvals

Partnerships

• Identify, develop, and manage new and existing partnerships that align with each of the individual hotel brands (fashion, wellness, art, culture, local neighborhood)
• Collaborate with partners on cross-promotional opportunities, including social media, email marketing, and on-property activations
• Source local partners/vendors to secure rights to their digital assets to include on our email campaigns and social media calendars

Brand Audits & Property Walkthroughs

• Conduct regular property walkthroughs to ensure brand standards are in place across all guest-facing touchpoints
• Partner closely with operations teams to implement updates and improvements
• Audit signage, collateral, menus, digital, and visual merchandising for consistency and quality – guestrooms, public spaces, outlets, fitness centers, and BOH
• Work closely with brand team on communication of new brand standards and guidelines

Website Management

• Maintain and update hotel vanity website content
• Work with restaurant F&B team to update website menus, content, events & press sections
• Update Sonesta.com website content through Sonesta’s At Your Service to ensure brand site has the latest hotel updates, imagery, details and packages
• Weekly website audit content ensuring links work, content and imagery enhance the customer journey
• Work on hotel listings to ensure content is updated on all channels including GMB, Trip Advisor, OTA, etc – leverage branded vendor SOCi

Promotions & Campaigns

• Assist in developing seasonal offers, packages and promotions
• Write marketing copy for email campaigns, landing pages, partner sites and blogs
• Work closely with Marketing & Design Manager on creation of email marketing campaigns through Cendyn for The Benjamin and Sonesta Hotels of NY

Creative Content

• Support with the development of copy/content for Sales materials including sales flyers, branded giveaways, presentations, etc.
• Provide on-site support for architectural and lifestyle photo/video shoots 

Commercial Engagement & Project Management

• Participate in internal and external meetings and calls with sales, revenue, corporate field marketing, and external PR and Social Media agencies to help ensure alignment and follow-through on property initiatives.
• Monitor competitor activity and market trends

Additional Job Information/Anticipated

Pay Range

Annual Compensation Range: $66,300 - $67,000
Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills, and job specific/overall experience.

Benefits

Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.