Marketing Specialist - Service Business

The Marketing Specialist – Service Business will lead the development and execution of strategic marketing plans designed to support FleetPride’s Service Centers at both the enterprise and local levels. This role requires a strategic thinker who can balance big-picture initiatives with targeted campaigns to drive traffic, engagement, and revenue growth across FleetPride’s service network. The ideal candidate will bring a blend of traditional and digital marketing expertise, strong project management skills, and the ability to collaborate cross-functionally to deliver measurable results.

The Role’s responsibilities include, but are not limited to:

• Develop and implement comprehensive marketing strategies to promote FleetPride service centers nationally and locally.
• Partner with corporate and local service center leadership to identify unique market opportunities and create tailored campaigns.
• Collaborate cross-functionally with Sales, Operations, Digital, Product Marketing, and other internal teams to ensure alignment and consistency of messaging.
• Help define and optimize the customer experience in the Service Branches
• Manage the planning and execution of multi-channel marketing initiatives, including print, events, email, paid media, social media, and SEM.
• Support service center growth initiatives by creating campaigns that drive awareness, customer acquisition, and retention.
• Measure and report on campaign performance, providing insights and recommendations for continuous improvement.
• Ensure all marketing materials and campaigns reflect FleetPride’s brand standards and voice.
• Stay current with industry trends, customer insights, and competitive activity to inform marketing strategy.
• Other duties as assigned

Skills

• Strong marketing skills, particularly relating to branch or dealer based businesses
• Excellent communication and interpersonal skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.
• Experience with service branch based businesses a plus. Heavy duty trucking industry ideal.
• Strong project management skills
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills

Attributes

We believe the most productive teams are those that:

• Do work that interests, challenges, and professionally develops them
• Do things that contribute to the success of the company and team
• Like and respect the team members they work alongside every day

As a result, we hire for Culture First, and are looking for candidates who possess the following:

• Action oriented, self-motivated, self-starter with a solution oriented mindset
• Curious, innovative, and creative
• Glass half full optimism
• Natural problem solver, not afraid to ask questions and adept at learning new things rapidly
• Humble Leadership / Team Oriented
• Operates from the position of “do what’s best for the business and team”

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent industry experience.
• 5+ years of marketing experience, preferably in a B2B, retail, or service-focused organization.
• Proven ability to develop and execute strategic marketing plans across multiple channels.
• Strong understanding of both traditional (print, events, trade shows) and digital (SEO, SEM, email, paid media, social) marketing tactics.
• Excellent project management, organizational, and time-management skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills with experience using data to measure success and optimize performance.
• Exceptional communication and interpersonal skills with the ability to collaborate effectively across teams.
• Experience working with Service businesses and multi-location businesses a plus.

This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.