If you're looking for the chance to learn, grow, and make a contribution to the community, look at employment opportunities with Full Sail University. You'll find your choice of career opportunities, great benefits, an environment that welcomes and values creativity, and a work experience that is both challenging and rewarding!
The Marketing Specialist helps drive the strategy, planning, and execution of online marketing initiatives of Full Sail University. This role requires someone who is a creative problem solver who knows success is in the details and can take complete ownership of processes to get tasks completed. This team member will have a deep understanding of social media metrics and Google Analytics as reporting and analysis of campaign results will be a critical function of this position. This individual works closely with all areas of the marketing department to ensure marketing programs are successfully executed in a timely and efficient manner.
Essential Duties and Responsibilities:
- Online Display
- Manage display advertising including networks, social media, and google ad products
- Manage creatives to match online and offline advertising and enable multi-channel marketing
- Manage campaign performance and control ROI through thoughtful optimization
- Paid Search
- Manage campaign strategy for paid search across all paid search platforms – including but not limited to Google, Bing, and Yahoo
- Manage campaign review and optimization strategy
- Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups
- Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and dayparting
- Tracking and reporting
- Track all spend and performance, and take corrective actions where required
- Weekly, monthly and ad hoc reporting
- Make data-driven recommendations for ad performance, landing pages, and site copy to increase conversions and decrease spend
- Innovation
- Explore new platforms and opportunities in online advertising
- Identify new areas for online development from which the business would benefit
- Contribute to knowledge sharing activities among the Digital Marketing team
Other Responsibilities:
- 3 years of working experience in marketing campaign development, preferably in digital media, search marketing, or social media management.
- Excellent verbal and written communications
- Ability to manage stakeholders
- Ability to use business acumen to make key decisions on strategy
- Must have excellent attention to detail and the ability to effectively multi-task
- Managing, testing and optimizing based on performances of campaigns
- Capable of managing large scale campaigns
- Effective team player in a cross-functional group
- Delivery on volume and budget, across multiple sites and platforms simultaneously
Supervisory Responsibilities: No
Competencies:
- Ability to self-manage, prioritize, and maintain a high number of complex projects in a fast-paced environment
- Strong proficiency in Excel a must
- Strong understanding of key performance metrics including CPL, CPA, & ROI
- Good analytical and problem solving skills
- Strong verbal and written communication skills
Education and/or Experience:
- Bachelor’s degree in Advertising, Marketing, Communications or related field required.
Certificates, Licenses, Registrations: N/A
Computer/Equipment Skills:
- Strong proficiency in Microsoft Office Suite (Excel, Word, Keynote)
- Experience with Google Analytics, Google Ads, Nanigans, Adobe Marketing Cloud, and paid social media platforms preferred but not required
- Proficiency in Content Management Systems
Environmental Factors/Physical Demands:
Work is performed in an office environment. While performing the duties of this job, the employee is regularly required to have the ability to maintain active customer and employee communication; access, input and retrieve information from the computer system; enter alpha-numeric data into a computerized system often while listening on the telephone. May be subject to bending, reaching, kneeling, and stooping.
Full Sail is an Equal Opportunity Employer.