Marketing Specialist - Finland

Why Verifone

For more than 40 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.

About The Role

We are hiring a Marketing Specialist to support and execute Verifone’s marketing activities in Finland. You will be a key resource to support our daily marketing efforts in Finland and will coordinate, execute, and measure all day-to-day as well as long-term strategies.

This role is also accountable for reaching the country’s sales lead targets, as well as focus on lead quality, conversion, data enrichment, marketing process automation and tools, program and channel performance reporting, to ultimately optimize marketing performance and ROI.

This role is ideal for someone who is hands-on, detail-oriented, and passionate about digital marketing, campaign execution – but also enjoys planning local events. You will work closely with regional and global teams to implement marketing programs that drive awareness, lead generation, and customer engagement.

Key responsibilities

• Design, manage and implement marketing programs and strategies for Verifone Finland
• Maintain and update regional websites, ensuring content is relevant and optimized.
• Coordinate advertising campaigns with external agencies, including keyword planning, ad creation, and performance tracking.
• Obsess about results: analyze site traffic and website flows, conversion optimization campaign results, analyze and report program performance; report metrics appropriately and flag issues for internal stakeholders, provide recommendations for improvement
• Assist in developing email marketing flows and nurture campaigns for prospects and customers.
• Collaborate with cross-functional teams to support product launches, events, and other marketing initiatives.

Skills and Experience You'll Need

• Native Finnish speaker with strong written and verbal communication skills in both Finnish and English.
• Degree in marketing, business, or related field
• Minimum 5 years of experience in marketing, preferably in B2B or tech environments.
• Advanced knowledge of key platforms: Pardot/ Marketo /other marketing automation tools, CRMs (Salesforce, Pipedrive, others), Google Analytics/Ads, Facebook, Instagram, Email marketing tools, etc.
• Strong analytical skills and attention to detail.
• Project management skills to lead and coordinate projects across multiple departments
• Good proficiency in Microsoft Excel and the ability to work with large data sets
• Hands-on experience with marketing automation systems and lead nurturing campaigns is required, such as using/coordinating a mix of email, digital marketing, content marketing, and event-based campaigns to generate new sales leads.

Why Join Us?

• Be part of a forward-thinking organization that values innovation and growth
• Work with a collaborative and passionate team in a dynamic and evolving industry
• Enjoy competitive compensation, growth opportunities, and a supportive work environment.

Our Commitment

Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.