Marketing Specialist

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products like residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending. We offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

About the role:

Go-to-market strategies

• Create and execute go-to-market strategies, developing briefing templates and detailed project timelines that ensure alignment and timely delivery of marketing initiatives
• Collaborate with the marketing team in the delivery of superior marketing initiatives
• Partner with key stakeholders to effectively understand business objectives and identify marketing strategies to achieve targets
• Create and maintain a calendar of integrated marketing campaigns that support achievement of sales targets, collaborating with Creative and Digital marketing team members on the implementation of campaigns that meet or exceed KPIs
• Track marketing performance against KPIs, working as a dynamic team to identify and solve gaps
• Lead consumer research efforts to inform positioning and awareness, enhance value proposition, and increase customer satisfaction
• Influence budget allocation and resource planning
• Evaluate and implement emerging AI technologies to enhance marketing efficiency and innovation

Product marketing

• Support product initiative rollout including product enhancements and developments
• Identify in-product marketing opportunities to communicate effectively with customers
• Develop new strategies to support product adoption with customers
• Create go-to-market strategies for cross and up-sell with Fairstone Bank products

Cross-functional collaboration

• Work closely with digital and creative team on social media and UGC strategy, enabling marketing strategies that are aligned with our overarching branding and marketing strategy
• Collaborate with brand marketing team to ensure all marketing strategies contribute to our over-arching brand narrative
• Partner with external agencies, vendors, and media partners to execute marketing campaigns and initiatives effectively
• Participate fully as a member of the team to support a positive work environment that promotes service to the business, quality, innovation and teamwork

Customer contact strategy

• Support the Sr. Manager, Marketing, in the development of a customer contact strategy
• Understand and manage customer communications, including operational contacts
• Collaborate with the brand and creative team to ensure customer touchpoints consistently ladder up to our brand and product value proposition
• Adhere to identified approval process for all external-facing marketing communications

What we’re looking for:

• University Degree, 3+ years of experience in marketing strategy or related roles
• Proven track record of developing and executing successful marketing campaigns
• Experience in both digital and traditional marketing channels, including social media, advertising, and content marketing
• Familiarity with customer and market research, insights analysis and research-based strategy development
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and communicate effectively to various stakeholders
• Ability to stay organized under conditions of multiple tasks and tight deadlines
• Financial services industry background an asset (mortgage and consumer deposits specifically)
• French language skills an asset

What you’ll love about working here:

• Award-Winning Culture: We’re proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal’s Top Employers 2025 by Canada’s Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life’s big moments.

• Community Impact: One paid volunteer day to give back to causes that matter to you.
• For more information on who we are as an employer click here.

What you can expect - pay & process:

• Expected base salary range is $83,000 - $110,000, plus the opportunity to earn an annual incentive bonus tied to performance.   
• This posting is for an existing vacancy within our organization.
• Artificial intelligence may be used in parts of the recruitment process.
• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. 

If what you read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for first stages of the interview process.

Learn more: https://www.fairstone.ca/en/about/canadian-lender

Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/

If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Time Type:

Full time

Job Type:

Permanent