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Job Posting Location
BangkokJob Summary
Responsible for device bundling marketing to acquire new subscribers and increase revenue from existing customers. Develop marketing and communication plans to promote handset campaigns. Manage product portfolio and marketing budget for effective communication strategy.Job Description
1. Develop marketing plan and launch strategy for responsible handset brands.
2. To be product owner and lead working team to implement go-to-market plan for each responsible product/campaign.
3. Manage communication strategy for each device campaign to reach target customers as well as supporting advertising materials to all distribution channels
4. Work cross-functionally with merchandizing, channels, marketing communication, and regional team to deliver effective communication approach.
5. Plan and control marketing budget.
6. Coordinate with handset partners (handset brand) to develop co-marketing plan and product roadmap.
7. Evaluate pre and post launches to measure the achievement of target set and recommend improvement actions.
Recruiter
Patcharin Vanichapornkul (พัชรินทร์ วณิชอาภรณ์กุล)