Marketing Science Intern

Critical Mass’ Internship opportunities are part of our Trailhead Program and provide a 12-week jump-start to your career. The program is designed to fast-track your growth through regular learning opportunities, mentorship, and hands-on client work - all while earning a competitive stipend. You’ll get a firsthand look at the exciting work we do at Critical Mass and experience what it’s like to be an integral part of our team. This internship gives you the chance to explore the digital agency world and client projects to see if it’s the right fit for you.

Our internship will run from May 26 – August 14. 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the Toronto office on Tuesdays and Thursdays.

As the Marketing Science Intern you will gain understanding of all aspects of how Marketing Science contributes to Critical Mass’ client offerings. You will learn about the day-to-day activities of the marketing science program and assist in developing innovative products and deliverables. The major objective is to perfect existing skills, learn and understand new measurement methods and tools used to capture, assemble and organize data into something meaningful. 

 You Will: 

• Collaborate with other interns on a client and global intern project.  
• Use web analytics, social, survey, and mobile measurement tools 
• Develop tagging requirements, test and perform data quality assurance 
• QA, identify issues, document and debug code and software issues working with Tech team 
• Use Excel, Tableau, or DW/BI reporting system management 
• Test software management and develop testing strategies 
• Develop and analyze segmentation data, social media data, survey responses, market share information, web behavioral analysis 
• Generate reporting and analysis, interpreting web analytics 
• Use statistical analysis / data science tools like R, Python, or SPSS 
• Analyze site traffic, search, and e-commerce analysis 
• Have experience with A/B or multivariate testing results analysis 
• Assist in analysis presentation development (story telling with data), internal and client team presentation of analysis 

You Have: 

• An interest in digital marketing and how organizations use social media in their campaigns 
• Proficiency with Excel 
• Excellent attention to detail and naturally strong memory 
• Experience using the scientific method
• Active listening skills 
• Solution-oriented thinking capabilities 
• Good communication and writing skills 
• Currently in 2nd or 3rd year of a 4-year degree or 1st year of a 2-year specialization program