As Marketing Manager, Respiratory, you will be leading key projects for an important inhaled respiratory growth brand and an innovative launch product in refractory chronic cough. This role will be focused on portfolio strategy, execution, measurement, and optimization - aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably life-cycle management, launch planning and driving performance. In this role you will have the opportunity to leverage leading-edge technology to orchestrate experiences for Health Care Providers (HCPs) across multiple promotional channels.
Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and high-impact.
This position will support key promotional activities including, but not limited to, strategic and executional campaign evolution, segmentation optimization, agency management and operational planning. This position will report to the HCP Marketing Director and will work in close partnership with the other brand team members and cross matrix teammates: Digital Data & Technology, Insights and Analytics, specialty business unit marketing, global marketing, and copy approval (PRT) to name a few.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Execution of HCP marketing plan across various customer segments while ensuring consistency with overall business unit objectives
Lead annual brand operational planning
Collaborate with other functional areas and lead the copy approval process (PRT) to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
Collaborate with portfolio partners, including but not limited to Anti-Infectives and Specialty Business Unit (SBU) marketing, to deliver overall business unit objectives
Partner with the insights and analytics team to define Key Performance Indicators (KPIs) and use them to analyze impact and performance of key commercial programs on an ongoing basis
Effectively launch high impact tactics and messages to the sales force
Partner with market access team to achieve business unit objectives
Manage partner agency relationships, workflow, and related expense budgets
Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development.
Foster an environment of innovation, inclusion, challenge, trust, and development
Basic Qualifications:
Bachelor’s degree, preferably in Business /Marketing or Health Sciences related field.
4+ years of pharmaceutical business experience.
HCP marketing (pharmaceutical company or agency) or other relevant commercial experience including omni-channel marketing, market access, sales, or sales training.
Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC.
Ability to travel up to 20% domestic travel.
Preferred Qualifications:
Master's Degree (MBA)
Prior marketing launch experience
Core marketing experience, including strategy development and execution
Demonstrated ability to manage external agencies and lead cross-functional teams
Experience in respiratory disease and/or pulmonology
Experience bringing promotional materials through legal, regulatory and medical review (PRT).
Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leaders
#LI-GSK
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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