Marketing Specialist

Overview

The Marketing Specialist will work collaboratively on the strategic planning, execution, and optimization of Axle’s marketing initiatives across all digital, social, and traditional channels. This role requires a hands-on collaborator who blends creativity with analytical insight, ensuring the company’s brand presence, messaging, and campaigns align with business objectives. The Marketing Specialist will participate in day-to-day operations of the Marketing team, helping to drive integrated campaigns, manage resources and deadlines, and foster cross-functional collaboration with the Market Intelligence team and business units. The right candidate for this role balances creativity with strategy, is detail oriented, and demonstrates a strong analytical ability to interpret performance data and optimize marketing techniques. 

Key Responsibilities

• Develop and execute comprehensive marketing plans and campaigns aligned with company and delivery unit goals.
• Maintain a cohesive brand identity across all platforms, ensuring consistent voice, messaging, and visuals.
• Identify, segment, and prioritize target audiences across business units to maximize reach and engagement.
• Development of value propositions and key messages tailored to client needs and market dynamics.
• Collaborate closely with Market Intelligence and delivery teams to ensure marketing efforts are informed by data and aligned with market trends and client requirements.
• Plan, execute, and optimize both organic and paid digital marketing campaigns across platforms (LinkedIn, X, Meta, Google Ads, etc.).
• Develop creative content strategies that resonate with target audiences and drive measurable engagement.
• Manage internal and external influencers, ensuring alignment with brand values and campaign goals.
• Monitor, analyze, and report on campaign performance, using data-driven insights to refine strategies and improve ROI.
• Stay current with digital marketing trends, emerging technologies, and audience behavior patterns to maintain a forward-thinking approach.
• Manage project timelines, priorities, and resource allocation.
• Develop integrated marketing content and sales enablement assets—including graphics, copy, video, pitch decks, templates, and landing pages—to support brand messaging, campaign execution, and business development efforts.
• Collaborate with creative and technical staff to support website design, development, and maintenance.
• Coordinate cross-functional campaign planning and execution with other departments.
• Collect and analyze campaign performance metrics, audience insights, and engagement data.
• Translate findings into actionable recommendations that drive continuous improvement.

 Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of progressive experience in digital marketing, preferably in a B2B or B2G environment.
• Proven success in planning and executing multi-channel marketing campaigns (organic and paid).
• Experience managing internal or external brand influencers.
• Strong understanding of digital media strategy, content marketing, and analytics tools.
• Excellent communication, leadership, and project management skills.
• Ability to balance creative thinking with data-driven decision-making.
• Proficiency in marketing platforms to include HubSpot, Google Analytics, and Meta Business Suite.

 If you are a collaborative, adaptable leader with a growth mindset and a passion for continuous learning and innovation in digital marketing, apply today to bring this energy to our team!