Are you passionate about making a difference in people's lives? Do you enjoy working in a service-oriented industry? If so, this opportunity may be the right fit for you!
Modivcare is looking for an experienced Marketing Manager to join our team. As a key member of the marketing team, this position is responsible for planning, executing, documenting, tracking, recording, and managing integrated marketing programs within a healthcare and/or professional services environment.
Plans, develops, and implements multi-channel media campaigns in collaboration with commercial leaders, platform stakeholders, and communication teammates.
Develops and executes digital marketing campaigns across web, SEO/SEM, email, and social media channels to achieve business objectives.
Manages key marketing projects with design, subject matter experts, and executive stakeholders to ensure that high-quality assets are developed on time and on budget.
Conducts ongoing industry research, media and trend analysis to support deliverables with themes that are relevant to customer and prospect audiences.
Determines asset formats and topics that will maximize audience engagement and exceed revenue contribution targets.
Collaborates with internal teams to ensure cross-functional execution on integrated marketing plans.
Manages brand reputation across all channels to maintain consistent target audience messaging.
Utilizes strong analytical ability to evaluate end-to-end audience experience across multiple channels.
Works cross-functionally with key stakeholders to develop marketing strategies, plans, and assets.
Partners with agency teams to develop and maintain a formal style guide for marketing.
Understands buyer personas and buyer journeys and applies them to marketing initiatives.
Follows and enforces brand guidelines across all platforms and content types.
Evaluates customer research, market conditions, and competitor data to ensure activities and messaging are aligned and driving business outcomes.
Partners with IT in website maintenance and Sales in CRM and campaign requirements.
Uses website analytics to monitor traffic and engagement trends and recommends improvements.
Participates in other projects or duties as assigned.
Bachelor’s Degree in Marketing, Business, or related field required.
Five (5) plus years of B2B digital marketing experience leading and managing web development, SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
Experience in HTML and WordPress preferred.
Healthcare industry experience or aptitude preferred.
Strong collaboration, leadership, and team management skills.
Strategic mindset and the ability to think both creatively and analytically.
Excellent verbal, written, interpersonal, and analytical skills.
Ability to build relationships across various audiences and teams.
Comfortable proofing and editing detailed product and marketing communication.
Organized and able to manage multiple complex workstreams independently.
Detail-oriented with a disciplined and proactive approach to work.
Proficient in platforms such as Google Analytics, Google Ad Manager, and WordPress.
Familiarity with tools like HubSpot, Marketo, Braze, and Wrike is preferred.
Ability to identify new market opportunities and address them through integrated campaigns.
Adept at multitasking in a fast-paced, deadline-driven environment.
Salary: $69,900 - $94,400
Modivcare’s positions are posted and open for applications for a minimum of 5 days. Positions may be posted for a maximum of 45 days dependent on the type of role, the number of roles, and the number of applications received. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.
We value our team members and realize the importance of benefits for you and your family.
Modivcare offers a comprehensive benefits package to include the following:
Modivcare is an Equal Opportunity Employer.