Marketing Manager, Home Financing Lifecycle Marketing

05/03/2026

Address:

33 Dundas Street West

Marketing

Here’s the person we’re seeking to join our team:

You have a strong interest in Home Financing market and business and bring intellectual curiosity about home financing economics, the mortgage market, and evolving customer behaviour. You enjoy digging into customer, market, and performance insights to understand what’s really driving decisions — and you know how to turn those insights into clear, actionable marketing strategies. You’re comfortable moving from analysis to action, translating learnings into practical next steps that improve customer experiences, influence behaviour across the lifecycle, and support sustained business growth.

You’re a creative marketer with a strong ability to copywrite, putting yourself in the shoes of your audience comes naturally to you. When it comes to attention to detail, others strive to be as detail orientated and organized as you are.  You have an unwavering commitment to delivering with excellence and at your highest quality. You proactively seek feedback and use it in furthering your skills and knowledge. You’re adept at building strong relationships and can manage multiple deliverables at once.

But most importantly: you want to be a part of a culture of problem-solving, smart, and collaborative team members who are committed to producing high-quality marketing support that helps with the growth and retention of our BMO Home Financing customer base.

The Marketing Manager, Home Financing is accountable for executing marketing strategies and tactics to help meet business objectives of Home Financing, while maintaining a strong and collaborative relationship with our product partners to help drive retention and renewals.

In this role, you will translate Home Financing program strategies into marketing communication tactics, create relevant marketing materials that adhere to brand strategy and are compliant with legal and regulatory disclosure requirements, optimize where needed to drive measurable impact against business results, and implement marketing materials across multiple channels including email, direct mail, digital and more.

• 85%: Campaign & Initiative Execution
• 10%: Marketing Planning
• 5%: Risk Management & Control

Campaign & Initiative Execution:

• Support lifecycle thought leadership by contributing to the development and evolution of customer‑centric communications for existing Home Financing clients, ensuring messaging is clear, relevant, and aligned to business objectives across the customer journey.
• Lead the end‑to‑end execution of targeted campaigns and initiatives, including planning and delivery timelines, copywriting, stakeholder reviews and approvals, translation, launch coordination, and post‑launch fulfillment, ensuring flawless execution across all stages.
• Proactively manage stakeholder engagement by clearly socializing initiative objectives, requirements, risks, and timelines with relevant partners (Product, Legal, Compliance, Design, Digital, Channels, and Operations) to ensure alignment, readiness, and on‑time delivery.
• Own content management and ongoing updates for key Home Financing product materials, including public website product pages and print/digital brochures, ensuring accuracy, regulatory compliance, strong customer understanding, and effectiveness in driving consideration and conversion.
• Track, analyze, and interpret campaign performance and customer response data to measure effectiveness against objectives, identify optimization opportunities, and share insights and recommendations with partners to inform future initiatives.

Marketing Planning:

• Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and best practices
• Help develop business cases to support decision-making and obtain approvals to execute new programs
• Support in the development of the annual marketing plan

Risk Management & Control:

• Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
• Manage audit requirements by ensuring appropriate approvals are documented

Who You Are & Experience You Bring to the Role:

• Typically, between 4-5 years of relevant experience and post-secondary degree in related field of study.
• Degree/diploma degree in business, marketing, finance or related field.
• Experience working in a variety of marketing disciplines including demonstrated experience in customer relationship management (CRM) programs, email marketing, digital marketing, direct marketing and marketing analytics.
• Superior verbal & written communication skills.
• Excellent relationship management skills with demonstrated ability to consult, influence, and collaborate effectively with colleagues across levels of seniority and business groups
• Strong proficiency in using PowerPoint, Excel and Word
• Data driven decision making
• Analytical and problem-solving skills.
• Commitment to excellence in execution with keen attention to detail
• Results-oriented, self-motivated and driven
• Experience in the financial services industry preferred

$56,000.00 - $103,500.00

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.