Marketing Manager, Display Advertising and Social Media

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

As part of TD’s Canadian Growth Marketing team, the Digital Performance Marketing (DPM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Objective

Reporting to the Senior Manager, Digital Performance Marketing, the Manager, Display Advertising & Social Media, will be accountable for driving marketing ROI for assigned Credit Cards Lines of Business. Ultimately accountable for the display advertising and social media budget, the Manager's objective is to leverage ad display and social media channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.

Job Description & Accountabilities

• Lead the strategic development and execution of full-funnel display and social media advertising campaigns where post-click conversion metrics (KPI's) are the objective.

• Leverage extensive social media expertise and current best practices to lead the planning and execution of social media advertising strategy.

• Manage the display advertising and social media budget, optimize KPI's across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD's digital marketing capabilities and other tactics to drive efficiencies.

• Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc.) on an ongoing basis in real-time.

• Lead engagement with agencies, vendors and key internal partners to deliver best-in-class display and social media advertising strategies and programs.

• Partner with Integrated Marketing Planning, Digital Channels, and the business to deliver on the aggressive sales goals and digital sales objectives for assigned Lines of Business.

• Contributes to integrated marketing strategies and plans, including annual forecast.

• Ensure compliance with TD process and governance control requirements.

• Provide ongoing insights on performance and reporting of results for all display advertising and social media marketing programs, relative to YoY and forecast.

• Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, social media, SEM, SEO, and online consumer behavior.

• Accountable to follow TD and Industry best practices for winning in paid display and social, to drive high quality traffic that leads to conversion.

• Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance.

Qualifications & Experience

• Minimum 7 years of digital marketing experience across key channels such as paid display, video, social media with a clear focus on leveraging data to drive business results.

• Demonstrated experience managing performance marketing campaigns through digital, including display, programmatic, social, and driving performance through digital experiences.

• Proven hands-on in-platform experience running performance marketing campaigns in Meta Business Manager. Experience with Google Ads, and other media buying platforms would be an asset

• Experience with full funnel campaigns in an always-on environment and demonstrating results with driving incremental improvements.

• Experience successfully managing agency and vendor relationships.

• Experience utilizing digital marketing technology to drive personalized and targeted experiences across touch points in paid digital channels. 

• Practical experience developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.

• Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.

• Business acumen: strategic thinking, business process development, analytical and problem-solving skills.

• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities.

• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.

• Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise-wide initiatives.

• Understanding of financial institutions product offerings would be an asset.

Education

• University or Post-Secondary education required.

• Business or Marketing Communications an asset.       

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
 

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet