Where Trust Leads, Bold Ideas Grow, and Community Thrives
Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:
-
Build Trust: We set the standard for skincare, transparency, and shared knowledge.
-
Be Bold: We lead through innovation and by challenging the status quo.
-
Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
-
Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
How you’ll have an impact at Paula’s Choice:
Paula’s Choice is a global skincare leader redefining beauty through science-backed products and a customer-first approach. We are seeking a Senior Director of Retention & Acquisition to own and evolve our end-to-end customer growth strategy across omni-channel touchpoints — including direct-to-consumer (DTC), marketplace, and wholesale partners.
This role goes beyond a traditional split of acquisition and retention—it requires a holistic view of the customer journey, from first touchpoint to long-term loyalty, across the U.S., Canada, and Australia. You will act as a strategic architect of growth, combining vision, execution, and leadership to deliver measurable outcomes.
This is a unique opportunity for a data-driven, entrepreneurial leader to diagnose business challenges, identify high-leverage opportunities, and unlock the next phase of growth. You’ll be accountable for revenue acceleration, customer lifetime value, and market expansion, while leading a high-performing team and driving a culture of ownership, experimentation, and results.
As a Senior Director of Retention & Acquisition, a typical day might include a mix of the following:
- Own the full customer lifecycle: Develop integrated strategies across DTC, marketplace, and wholesale channels to attract, convert, and retain high-value customers.
- Customer acquisition: Scale paid media budgets across diverse channels (search, social, affiliate, TV, audio, OOH) while optimizing CAC and contribution margin across all sales channels.
- Retention & loyalty: Advance lifecycle marketing through segmentation, automation, and loyalty programming to deepen engagement, increase repeat purchase rates, and maximize CLV.
- Marketplace & wholesale growth: Partner with marketplace platforms (e.g., Amazon) and wholesale accounts to optimize acquisition, retention, and joint marketing strategies. Ensure alignment of brand messaging and customer experience across partners.
- Diagnose & unlock growth: Analyze funnel friction points, marketing performance, and customer behavior across channels to surface challenges and opportunities—then design and execute strategies to accelerate profitable growth.
- Market expansion: Identify and activate growth levers in the U.S. and other priority regions, tailoring messaging, media, and product focus by market and channel.
- Elevate personalization: Partner with CRM and product teams to deliver personalized journeys that connect acquisition with retention, ensuring seamless customer experiences across DTC, marketplace, and wholesale.
- Cross-functional collaboration: Partner with Creative, Brand, Merchandising, Analytics, and Finance to co-own revenue-driving strategies, product prioritization, and GTM planning.
- Bridge digital and physical: Develop strategies that connect online and offline experiences, including driving foot traffic, supporting store launches, and optimizing omni-channel conversion.
- Executive leadership: Act as a thought partner to the C-Suite, shaping growth vision, aligning cross-functional priorities, and presenting clear business cases to senior leadership.
- Innovation & experimentation: Champion a test-and-learn culture, leveraging data, technology, and emerging channels to stay ahead of market trends.
The Details:
- Location: We are based in Seattle, WA. Local candidates are preferred for in-person collaboration.
- Hours: Typical PST business hours, with flexibility required.
- Physical requirements: Ability to handle long periods of both sitting & screen time.
- Travel requirements: 3-5%
What you’ll bring to the table:
- 15+ years of progressive growth and marketing experience, ideally with omni-channel consumer brands in high-growth environments.
- Proven ability to lead and inspire performance-driven teams across acquisition, lifecycle, marketplace, and performance marketing.
- Deep understanding of full-funnel marketing, customer segmentation, and lifecycle optimization across multiple channels.
- Strong track record of scaling paid media budgets and optimizing retention programs to drive CLV.
- Experience expanding brands in NAM/AU markets, with a playbook for localizing strategy and scaling impact across DTC, marketplace, and wholesale.
- Exceptional fluency with martech and measurement tools (GA4, Segment, Klaviyo, Looker, Power BI).
- Confident communicator who distills complex data into clear narratives and business cases for senior leadership.
- Passion for innovation, test-and-learn culture, and accountability to results.
Approximate Salary Range Based on Experience and Location:
$215,000 - $230,000 USD/annually
#LI-NG1
Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.
Please note:
At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
We take your privacy seriously. For details please see our Privacy Notice.