Marketing Manager - Consumer Lending

As ING’s Marketing Manager - Consumer Lending, you’ll sit at the heart of how ING brings its products, brand and distinctive personality to life in market. This role is all about turning insight into action: you’ll uncover what customers need, what the market is telling us, and where the biggest opportunities lie — then translate that into sharp value propositions, resonant messaging and high‑impact campaigns that cut through. You’ll be the orchestrator connecting Product, Digital, Brand, Corporate Affairs and our agencies, ensuring every touchpoint feels unmistakably ING.

From shaping strategy to launching integrated go‑to‑market activity across owned, paid and earned channels, you’ll craft work that inspires, performs and ladders to clear commercial outcomes. It’s a role for someone who’s equal parts strategist, storyteller, collaborator and performance optimiser — someone who thrives on momentum, embraces experimentation and knows how to make marketing magic happen across a complex, energetic organisation.

What you’ll do
 

• Turn insight into strategy by analysing customer needs, shaping target segments, and building crisp customer value propositions.
• Create compelling campaigns, crafting message hierarchies, writing clear briefs, and delivering on‑brand, customer‑first creative.
• Lead integrated go‑to‑market execution across channels, sequencing journeys, managing backlogs, and ensuring sales and channel readiness.
• Drive performance and optimisation using dashboards, experimentation, attribution and MMM to improve ROI and scale what works.
• Champion data, experimentation and AI, using smart prompting, synthetic audiences and efficiency‑boosting tools to modernise how we market.

What we’re looking for

• A strategic, insight‑led marketer with 5+ years’ experience in integrated product marketing, ideally in financial services or a comparable category.  Banking experience will be considered as highly advantageous
• A creative thinker with a builder’s mindset—someone who turns ideas into reality quickly and isn’t afraid to challenge constructively.
• An orchestrator and collaborator, skilled at aligning cross‑functional teams, agencies and stakeholders to deliver quality work at pace.
• A data‑driven performer fluent in dashboards, test‑and‑learn, segmentation, and using customer data to guide decisions.
• A brand‑lover with strong written and verbal craft, attention to detail, and the ability to bring a distinctive brand tone to life.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

 

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more? 

Contact: Skye Griffiths on skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close Friday 27 February

 
Before you apply 
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager  

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