About us
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We transform every category we enter with radical reinvention and pioneering innovation – from haircare and vacuums to air treatment and wearable technology.
We’re growing fast, and our ambition is bold – more categories, more markets, more people, and more problem-solving. Our culture is unique: fast-paced, empowered, and constantly evolving. Dyson people are change-makers and risk-takers, passionate about delivering excellence and challenging the status quo.
Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
This role covers all categories and will be based in Malmesbury, Wiltshire five days a week. It will be part of the GB&I cluster, which includes Great Britain and Ireland.
About the role
- Assist with the planning and execution of marketing campaigns across all channels including new product launches, brand campaigns and promotional campaigns. Ensuring flawless execution across all consumer touchpoints (both online and instore).
- Be given the opportunity to lead strategic projects from inception through to final execution, ensuring strong activation plans across all channels.
- Ensure all marketing communication messages resonate with our target consumer. Proactively proposing new ideas and messaging to improve engagement and relevancy.
- Conduct post-campaign analysis reviewing the overall performance of different campaigns across different channels and touchpoints, identifying what performed well and what could be improved for future activations.
- Collaborate cross-functionally across e-commerce, sales, media, PR, CRM, supply chain, finance, legal and with our global and central teams to manage the day-to-day marketing responsibilities and launch and optimise campaigns.
- Work closely with our external media and creative agencies to brief and executive different campaigns, ensuring deadlines are always met.
- Always act as the business champion for our categories, to ensure everyone is clear on the category vision, jobs to be done and activation plans.
- Be the category and Dyson expert: understand our competitors and their products and strategies, the landscape of the GB&I market and the different retailer partners and most importantly the GB&I consumer. Also, know our Products inside out – why they’re different and better.
- Conduct weekly competitor reviews and monthly market share and brand health deep drives, identifying key insights, opportunities and potential business risks, which inform the overall marketing strategy and reactivate activations.
- Manage the Brand Building Investment (BBI) budget – ensuring an optimal ROI and that all Purchase Orders (POs) are raised and goods receipted in a timely manner.
About you
- A recent degree in Marketing, Business or a related field.
- Experience in category or product management and/or campaign delivery and execution would be a plus.
- An excellent work ethic. You will be hard working, driven, passionate and eager to learn and develop.
- Exceptional communication skills (both verbal and written) with strong presentation skills and the ability to influence others.
- Strong teamworking skills, with proven experience of working as part of a high performing team.
- Natural leadership skills and a self-starter attitude with a willingness to challenge the status quo and use your initiative.
- A creative mindset and an ability to think outside the box, whilst being highly detail oriented.
- Good organisational and project management skills with the ability to manage multiple tasks simultaneously.
- An ability to extract insights from quantitative and qualitative data and use this to inform decision-making.
- High proficiency in Microsoft office.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.