Marketing Director T&O GALP

Job Description: Marketing Director T&O GALP– Trade & Brand (Strategic Leadership) 
Location: Idstein, Germany 
Company: SBD Deutschland GmbH 
Reports to: Managing Director GALP 

Position Summary: 
As the Marketing Director – Trade & Brand, you will provide visionary leadership and strategic direction for our marketing organization, reporting directly to the Managing Director. You will be responsible for elevating our marketing function to the next level, potentially redesigning the organization to meet future needs. Your focus will be on developing and executing innovative, commercially-driven marketing strategies that drive brand awareness, customer engagement, and business growth. You will foster a commercial mindset within the team, ensuring alignment with sales and distribution objectives, and champion a culture of collaboration, agility, and high performance. 

Key Responsibilities: 

• Strategic Leadership & Organizational Development 

• Lead, inspire, and develop the Marketing Generalist group and cross-functional marketing teams. 

• Assess and, if necessary, redesign the marketing organization to ensure optimal structure, capabilities, and performance. 

• Set clear, customer-focused expectations and connect marketing initiatives to the company’s broader vision and goals. 

• Foster a culture of commercial acumen, innovation, and continuous improvement within the team. 

• Marketing Strategy & Execution 

• Oversee all facets of marketing, including market planning and analysis, customer insights, segmentation, creative development, go-to-market strategies, channel management, and customer lifecycle management. 

• Develop and implement integrated marketing, advertising, and promotional campaigns across digital, print, and other media. 

• Align marketing targets and activities with sales and distribution teams to maximize commercial impact. 

• Support the implementation of go-to-market strategies, including product, price, promotion, and place. 

• Stakeholder Management & Collaboration 

• Build and nurture relationships with internal stakeholders, media, third-party service providers, and other key partners. 

• Collaborate with product, sales, and other cross-functional teams to define, develop, and execute special events, including trade shows and industry conferences. 

• Performance Management & Reporting 

• Monitor, review, and report on marketing activities, sales impact, and budget execution. 

• Direct and support market research collection, analysis, and interpretation to inform strategic decisions. 

Leadership Principles & Core Competencies: 

• Create Clarity 

• Demonstrates unyielding integrity, transparency, and ethical decision-making. 

• Sets visionary, customer-focused goals and connects daily work to the company’s larger purpose. 

• Prioritizes effectively, makes tough decisions, and communicates the rationale behind trade-offs. 

• Acts with agility and urgency, adapting quickly to change and removing obstacles to progress. 

• Inspire Engagement 

• Leads with authenticity, vulnerability, and respect for others. 

• Fosters an inclusive environment, advocates for diversity, and creates a sense of belonging. 

• Collaborates across boundaries, builds thoughtful partnerships, and listens actively. 

• Communicates courageously, asks challenging questions, tests assumptions, and shares informed perspectives. 

• Grow & Deliver 

• Executes with accountability, delivering important outcomes and focusing on critical actions. 

• Stays technologically proficient, continuously improving through technology and best practices, and connects people and technology. 

• Innovates with purpose, catalyzing new business opportunities and ways of working; embraces creativity and invents for impact. 

• Grows others by helping teams and individuals achieve more than they thought possible; practices lifelong learning and invests in stretch opportunities for self and others. 

• Analytical Thinking 

• Applies effective analytical techniques and tools to organizational issues. 

• Determines root causes, creates alternative solutions, and makes decisions in the best interest of the business. 

• Uses logic and intuition to interpret data, draw conclusions, and systematically compare and assess varied solutions. 

• Builds Partnerships 

• Proactively builds, nurtures, and maintains business-focused, long-term working relationships with partners inside and outside the organization. 

• Demonstrates flexibility in forming and adjusting partnerships to achieve broader goals. 

• Works across boundaries to achieve outcomes that address business, customer, and partner goals and expectations. 

• Influences Positive Outcomes 

• Uses effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions. 

• Engages with others to generate ideas and reach mutually agreeable solutions. 

• Ensures common understanding, clear responsibilities, time frames, and tracking methods; offers time, support, and resources. 

• Marketing Strategy & Positioning 

• Leverages customer, industry, competitor, product, and other market information to identify trends and formulate forward-looking strategies. 

• Influences and drives improved solution approaches and marketing strategies. 

• Relationship Management 

• Establishes and builds healthy working relationships with clients, vendors, and peers. 

• Listens effectively, supports others in their work, and helps address and respond to challenges while maintaining accountability. 

Qualifications: 

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. 

• 8+ years of progressive marketing leadership experience, ideally in trade and brand marketing within an international or American corporate environment. 

• Proven track record of developing and executing successful, commercially-driven marketing strategies. 

• Experience in organizational design and change management within a marketing context. 

• Strong analytical, strategic thinking, and problem-solving skills. 

• Excellent communication, stakeholder management, and team leadership abilities. 

• Fluent in English; additional languages are a plus.