Group Director, Influencer Marketing

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE

We are seeking an inspiring and growth-oriented Group Director, Influencer & Creator Marketing, responsible for leading and scaling DEPT®’s influencer practice across strategy, sales, client leadership, and activation. 

This is a new opportunity within our agency, and one that will uplevel and expand our existing creator and influencer marketing offering. It requires seasoned leadership and management skills, a strategic mindset, a deep understanding of the creator economy and media industry at large,  and experience driving growth.

This role reports directly to the VP of Integrated Strategy and partners closely with senior leaders at the intersection of growth and business development, Media, Creative, and Client services.

WHAT YOU’LL DO:

Growth, Sales, and New Business Leadership

• Partner with senior leadership, client partners, and growth teams to identify, shape, and close new business opportunities
• Lead influencer strategy and storytelling in new business pitches, RFPs, and proactive proposals
• Develop unique influencer approaches and offerings that differentiate DEPT® in the market
• Contribute to pricing strategies, scope design, and commercial models for influencer and creator engagements

Executive Client Leadership

• Serve as the senior influencer lead for key client relationships, working directly with CMOs, VPs, and senior marketing leaders
• Act as a trusted advisor on the creator economy, platform trends, and the role of influencers in driving business outcomes
• Lead high-stakes conversations around strategy, performance, investment, and optimization
• Ensure influencer work delivers against both brand and performance objectives, translating results into future growth opportunities

Influencer Practice Ownership & Vision

• Refine and evolve DEPT®’s point of view on influencer and creator marketing, including the role of creators across paid, organic, and performance channels
• Establish best-in-class ways of working, tools, frameworks, and standards for influencer strategy, casting, execution, and measurement
• Partner with creative, media, production, analytics, and global teams to integrate influencer marketing into broader client solutions
• Stay ahead of industry trends, platforms, and creator dynamics, turning insights into actionable offerings and thought leadership

Team & Organizational Leadership

• Build, lead, and mentor a growing team of influencer strategists and managers across levels
• Set clear expectations around craft excellence, commercial thinking, and client leadership
• Partner with senior leadership on headcount planning, team structure, and long-term capability growth
• Foster a culture of collaboration, accountability, and innovation within the influencer team and beyond

Talent, Partnerships & Ecosystem Leadership

• Own senior relationships with top creators, talent agencies, and platform partners
• Guide high-level casting strategies and partnership decisions for marquee campaigns
• Ensure influencer partnerships are strategically aligned, culturally relevant, and commercially sound
• Oversee financial, legal, and operational rigor across influencer engagements, in partnership with ops and finance teams

WHAT YOU’LL BRING

Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.

• 12+ years of experience in influencer marketing and creator strategy, including experience working in a fast-paced agency environment
• Experience operating at a Group Director, VP, or equivalent senior leadership level
• 3+ years of experience growing and managing a team
• Proven success in driving agency growth, including pitching, selling, and expanding client relationships
• Strong executive presence and credibility with senior clients and internal leadership
• Deep understanding of the creator economy, platforms, and evolving monetization models
• Demonstrated ability to build and scale teams, offerings, and processes
• Commercially sharp, with experience owning budgets, pricing, and margin considerations
• Entrepreneurial mindset with the ability to balance vision, strategy, and execution
• Stellar communication and presentation skills

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary range for this position is $152,400 - $215,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

 

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

 

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