Marketing Communications Specialist

Job Description Summary

GE HealthCare’s AKA Region Marketing team is seeking a dynamic and digitally savvy Marketing Communications Specialist to lead and execute integrated marketing initiatives across modalities. This role will drive strategic messaging, content development, and multi-channel campaign execution to support business growth across the region.

You will collaborate with modality/product managers, country zone marketing teams, and external partners to deliver impactful communications and content that resonate with diverse audiences across ASEAN, Korea, and ANZ.

Job Description

Job Description: AKA Marketing Communications Specialist

Location: Vietnam (with regional scope across ASEAN, Korea, ANZ)
Reports to: Marketing Communications Leader, AKA

Role Summery

GE HealthCare’s AKA Region Marketing team is seeking a dynamic and digitally savvy Marketing Communications Specialist to lead and execute integrated marketing initiatives across modalities. This role will drive strategic messaging, content development, and multi-channel campaign execution to support business growth across the region.

You will collaborate with modality/product managers, country zone marketing teams, and external partners to deliver impactful communications and content that resonate with diverse audiences across ASEAN, Korea, and ANZ.

Key Responsibilities

Marketing Communications & Messaging

• Own brand and messaging frameworks at the modality level, ensuring alignment with global positioning and local relevance.
• Ensure consistency across all communications channels and materials, adapting for regional and audience-specific relevance.
• Develop and maintain core content assets (e.g., digital, brochures, testimonials, presentations, videos) tailored to regional audiences.
• Lead localization and translation efforts across AKA languages to ensure cultural and clinical relevance.

Campaign Strategy & Execution

• Develop and implement a strategic content plan that aligns with business objectives, audience needs, and channel best practices.
• Plan and execute integrated campaigns for New Product Introductions (NPIs), including digital, email, social, webinars, and events.
• Continuously optimize content based on performance metrics, SEO insights, and stakeholder feedback to maximize engagement, lead generation, and ROI.
• Collaborate with modality leaders and country teams to tailor campaigns for local market needs.
• Manage third-party conferences, clinical education webinars, and customer engagement events.

Content Marketing & Digital Channels

• Develop and manage content calendars across digital platforms (website, email, social media).
• Partner with digital teams to optimize content for SEO, engagement, and lead generation.
• Ensure timely updates to regional websites and campaign landing pages.

Analytics & Performance Analysis

• Track campaign performance using KPIs such as leads generated, engagement rates, and NPS impact.
• Generate post-campaign reports with insights and recommendations for continuous improvement.
• Help prepare market sizing data that covers customer segments, and competitive landscapes to estimate market potential.
• Develop data-driven insights: Use quantitative and qualitative research to identify growth opportunities and inform strategic decisions.
• Help build dashboards and reports: Create clear, actionable visualizations for leadership to evaluate marketing impact.

Regulatory & Compliance Adherence:

• Ensure all marketing activities and events comply with internal and external regulatory standards.
• Serve as a marketing compliance champion by reinforcing GE HealthCare’s Advertising & Promotion (Ad & Promo) Policy across all marketing activities.
• Demonstrate advanced proficiency in compliance systems including Aggregate Spend Tool (AST), Veeva, and Agora, ensuring consistent adherence and documentation throughout all executed campaigns and events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or Life Sciences.
• 3+ years of experience in marketing communications, content marketing, or campaign management.
• Experience working in a matrixed organization and across diverse cultures.

Desired Skills & Characteristics

• Strong storytelling and copywriting skills with attention to detail.
• Proficiency in digital marketing tools (e.g., Adobe Creative Cloud, CMS, Adobe Workfront, Salesforce.com).
• Ability to manage multiple projects and stakeholders across regions.
• Analytical mindset with a focus on performance and ROI.
• Fluent in English; additional language skills (Korean, Bahasa, Thai, Vietnamese) are a plus.

Additional Information