Marketing Communications (MarCom) Manager

Role Description

JOB DESCRIPTION

At Zoetis, our purpose is to nurture our world and humankind by advancing care for animals. It’s an ambitious and humbling pursuit, but with a diverse and talented team supporting our customers all around the world, we’ve experienced 70+ years of success in animal health.  Zoetis discovers, develops, and manufactures vaccines, medicines, diagnostics and other technologies for companion animals, horses, and livestock.  We are looking for a Marketing Communications & Operations Manager to support the growing needs of our Retail Marketing Team.  Our Retail Marketing Team focuses on driving growth with partners such as Amazon, Chewy, Petco, Walmart, Costco, and more.  The candidate must be highly collaborative, a self-starter, creative problem solver, nimble, and willing to take a hands-on approach to execution.  This is a customer-facing position which requires a high degree of interpersonal savvy, professionalism, and partnership.
 

KEY RESPONSIBILITIES:

• Lead and manage the development of best-in-class retail content and creative. Assist the Communications & Merchandising Manager with anticipating and prioritizing content and creative requirements for the Retail Marketing Team.  Ensure that agencies and customers adhere to brand and retail creative guidelines; suggest improvements and revise guidelines as necessary.  Develop SOPs that incorporate customer specific requirements, improve efficiency, and institutionalize ways of working. Partner with key stakeholders (e.g., Retail Team, Retail Customers, Brand Marketers, Regulatory, Legal, Medical, Corporate Communications, etc.) to secure alignment and achieve timely approvals.  Serve as the primary point of contact for the creative agency.  Manage agency team relationship, ensuring on-strategy deliverables, timely interaction, and appropriate follow through.  Work closely with CRC Coordinator to understand status across all jobs and proactively lead the resolution of roadblocks.
• Manage the planning, development, and implementation of Retail communications.  Includes the development and/or revision of internal talking points, external announcements, annual pricing and policy updates, and more.  Develop SOPs to formalize Retail Communications and serve as a liaison with Brand Marketing, Corporate Communications, etc.   Work directly with customers as necessary to ensure seamless transfer of assets, answer questions, and more.  Support team presentation development and manage related agencies.
• Manage the retail content asset library and ensure compliance.  Develop and maintain governance documents and processes related to the development, syndication, and maintenance of creative assets.  Ensure creative assets within Salsify are compliant, accurate, and up to date. Audit customer product detail pages, brand pages, and marketing creative to validate compliance and to identify gaps.  Develop and maintain internal resources including but not limited to ad catalog, competitive assessments, CTAs, etc. that may be used as reference and for continuous improvement.
• Manager customer meeting schedule and logistics for industry events.  In partnership with Account and Marketing Teams, coordinate schedules across accounts for key events such as VMX and WVC.  Partner with meeting management to secure rooms, hospitality, and more to ensure successful and seamless customer meetings.
• Manage and track the Retail Advertising and Promotion budget.  Assist Head of Retail Marketing with purchase orders, invoice processing, and billing reconciliation throughout the year.  Ensure accurate tracking of marketing spend and adherence to accounting deadlines.
   

The candidate will demonstrate:

• An innate curiosity, and desire to find a better way of doing things
• Proficiency at problem solving and suggesting workable solutions
• Proven ability to develop partnerships and collaborate across teams
• Proven ability to draft polished written work
• A strong work ethic that is proactive, collaborative, and highly organized
• Track record of achieving timelines
• Excellent attention to detail

DESIRED PERCEPTIONS

Once established in the position, the individual will be regarded by colleagues as someone who:

• Embodies and demonstrates Zoetis’ Core Beliefs
• Consistently delivers results and value to the business
• Is innovative, resourceful, and optimistic
• Is pleasant to work with and elevates the team culture
• Accompanies every problem with a solution
• Is communicative and accountable
• Is willing to step up and lead
• Has a point-of-view and the confidence to express it
• Operates honestly, transparently, and with integrity
• Can persevere, meet challenges, and is willing to learn from mistakes

REQUIREMENTS

• 5+ years’ experience in marketing communications
• Experience working within a highly regulated industry; preferable animal health pharmaceuticals
• Bachelor’s Degree in Communications, Marketing or a related field
• Ability to manage projects and budgets with excellent attention to detail
• Ability to confidently manage agency partners and stakeholders
• Proficiency in job specific applications (Excel, PowerPoint, Asana, Veeva Vault, SAP, etc.)
• Consumer and/or pet industry experience

 

The US base salary range for this full-time position is $70,000-135,000. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

 

This position is also eligible for short-term incentive compensation

This position is also eligible for long-term incentives

 

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

 

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.