Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.
Department:
GG_Wild Spaces Public Places: WSPP Projects and ProgramsSalary Range Minimum:
$60,403.20Salary Range Maximum:
$97,623.17Closing Date:
03/20/2026Job Details:
This is professional work promoting Wild Spaces & Public Places. Responsibilities include public engagement, mailers and constant contacts, website maintenance, and park signage design.Job Description:
SUMMARY
This is professional work promoting the city (general government) and its products and services.
Positions allocated to this classification report to a designated supervisor and work under general supervision. Work in this class is distinguished from other classes by its minimal supervisory responsibility, its emphasis on communications and marketing, and its latitude for independent judgment.
EXAMPLES OF WORK*
*This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower-level duties may be required.
ESSENTIAL JOB FUNCTIONS
Depending on the area of assignment:
Develops and implements communications and marketing plans to help support both short- and long-range City objectives.
Assists in development of plans to support specific communication and marketing objectives, and monitors and measures progress toward goals. Updates as necessary.
Provides support for City initiatives and events as needed.
Identifies needs for new and emerging services and identifies opportunities that enhance intermediate and long-term communications and marketing position.
Works closely with communications and marketing staff as well as other City departments to coordinate communications and marketing objectives. Develop marketing materials across multiple platforms for the purpose of communicating with various target audiences. These platforms can include, but are not limited to, interactive, mass, targeted, broadcast media, websites, special events, and trade shows.
Plans, assigns, coordinates, supervises, and evaluates the work of support staff, student interns, and volunteers.
Develops information pieces for, and maintains relationships with, a variety of target audiences, including, but not limited to, the general public, the news media, employees, the financial community, and professional and industry associations.
Designs and implements or obtains market and customer research to evaluate and quantify results, then adjusts strategies to meet the changing conditions.
Make recommendations to management regarding strategies that will help the city meet communications and marketing objectives.
Assists in the development of the department’s annual budget.
Participates in industry and professional organizations and associations.
Write business proposals, informational, educational and promotional literature and annual reports on City products and services.
Attends work on a continuous and regular basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in the absence of a supervisor.
Performs other related duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills, and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor's degree from an accredited college or university with major course work in English, communications, marketing, public relations, advertising, or journalism, or related field, and four (4) years of experience in communications, marketing, public relations, advertising, or journalism.
or an Associate degree from an accredited college or university or two (2) years of work toward a Bachelor degree at an accredited college or university with major course work in English, communications, marketing, public relations, advertising, or journalism, and five (5) years of progressively responsible experience in communications, marketing, public relations, advertising, or journalism.
CERTIFICATIONS OR LICENSES
Licenses
A valid United States driver's license is required at the time of appointment. A valid State of Florida Driver's License is required within thirty (30) days of appointment.
Certifications
None.
KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge of principles, practices, and procedures of communications and marketing.
Ability to determine appropriate opportunities to reach target audience,s including, but not limited to, interactive, mass, targeted, and broadcast media, social media websites, special events, and trade shows.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to establish and maintain effective professional working relationships with diverse population segments and community organizations.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, the general public, the news media, and elected officials under emergency and non-emergency conditions.
Demonstrated knowledge of personal computers and related departmental software.
Ability to conduct and analyze research and develop strategies to act upon research findings.
Ability to independently review source materials on a wide range of topics and effectively communicate financial and technical information, both orally and in writing (using correct English and grammar), in a clear, concise, and interesting manner suitable for the target audience.
Ability to plan, coordinate, and implement special events.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to keep records and prepare reports.
Ability to communicate effectively, both orally and in writing.
Demonstrated ability to work independently with enthusiasm and a sense of urgency.
Intermediate to expert level of experience with current industry design software.
Intermediate to expert website management skills for external and internal websites.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work-related environmental conditions.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
Requires physical ability sufficient to safely perform all essential job functions, including the ability to lift, move, and arrange equipment, materials, and props.
WORK ENVIRONMENT
May require work outside normal business hours, including nights, weekends, and holidays.
May require on-call rotation during both emergencies and non-emergencies.
Note:
May Require Assessment(s).
May fill multiple positions.
May establish an eligibility list.
Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.
All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also offer great things like on-site fitness centers, tuition reimbursement, on-site medical staff and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.
Equal Opportunity
The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodations during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292.
Veterans' Preference
Veterans are encouraged to apply. Veterans’ Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans’ Preference. State of Florida residency is not required for Veterans’ Preference.
If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.