Marketing and Communications Lead, Municipal ID program (NCS) - BCIT

THIS IS A NON-CIVIL SERVICE POSITION

Salary Range:

$79,507.00 - $127,043.00 Annually

Hiring Range:

$79,507.00 - $103,275.00 Annually

Get to Know Us

Welcome to the City of Baltimore! Experience the reward of a fulfilling career and enjoy the added element of excitement in a vibrant, diverse atmosphere. The City of Baltimore offers limitless opportunities to help drive social impact, both on the job and in the community, while serving its citizens. Join us in making Baltimore a great place to live and work. In the City of Baltimore, we hire great people and provide them with the skills and opportunities to grow toward their career aspirations. If you are looking for a career change or interested in learning more, explore our opportunities and benefits programs. We are excited to have you as a part of the City of Baltimore Team! The city offers medical, prescription drug, dental, vision, optional life, AD&D, and FSA plans. This office also supplies wellness programs, support groups, and workshops. You can learn about our benefits here: https://humanresources.baltimorecity.gov/hr-divisions/benefits  

Job Summary:  

The Marketing & Communications Lead is an early-career professional who supports outreach and engagement for the Municipal Identification (Municipal ID) Program. This role focuses on helping residents learn about the program through digital engagement, community communications, and support for ongoing marketing activities. The Lead contributes to public-facing content, helps maintain brand consistency, and provides administrative and coordination support to consultants and partners involved in the program’s outreach efforts.

This position is ideal for someone with strong writing skills, an interest in community-focused communication, and a desire to learn and grow in a public-sector marketing environment.

Essential Functions:

Digital Engagement

• Assist with managing social media accounts, posting updates, answering basic questions, and monitoring engagement.
• Support email marketing efforts by drafting messages, updating contact lists, and preparing analytics summaries.
• Update website or online platforms with current program information, events, and resources.

Public & Media Relations Support

• Draft simple media materials such as event announcements, talking points, and background information.
• Help coordinate logistics for interviews, community events, and press moments.
• Track media coverage and maintain organized records of outreach efforts.

Brand Identity & Consistency

• Ensure that flyers, social posts, presentation slides, and outreach materials follow program branding guidelines.
• Review materials for clarity, tone, and visual consistency before publication.
• Maintain shared folders with updated brand templates, photos, and approved messaging.

Marketing Strategy Implementation Support

• Assist senior staff with carrying out the established marketing strategy, including preparing materials, scheduling posts, and coordinating outreach actions.
• Conduct basic research to understand audience needs and community communication channels.
• Help with drafting content for newsletters, blogs, and printed materials.

Consultant & Partner Coordination Support

• Provide administrative support to external marketing consultants, including scheduling, document organization, and tracking deliverables.
• Assist with communication to local businesses, community partners, or arts/culture organizations participating in resident benefits or outreach activities.
• Support planning and promotion for Municipal ID pop-up events.

Minimum Qualifications:     

Education: Have an associate’s degree or equivalent experience in Communications, Marketing, Public Relations, or a related field. A bachelor’s degree is welcomed but not required.

AND 

Experience: Have 1–2 years of experience (internships acceptable) in communications, digital engagement, or community outreach. Experience with social media, basic design tools, or community-based organizations is a plus. Bilingual or multilingual applicants are encouraged.

Knowledge, Skills, & Abilities: 

• Strong writing and editing skills.
• Basic understanding of social media platforms and analytics.
• Comfortable working with diverse communities and audiences.
• Strong organizational skills and attention to detail.
• Ability to learn quickly, take direction, and manage multiple tasks.
• Interest in municipal services, community engagement, and public-sector communication.

Additional Information 

Background Check                                        

Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint must be successfully completed. 

Probation 

All persons, including current City employees, selected for this position must complete a mandatory six-month probation.

Residency Requirement & Financial Disclosure 

This position is subject to Article I, Section 7-10 of the Baltimore City Code, which mandates that the incumbent both reside and be a registered voter of Baltimore City at the time of appointment or sign a declaration of intent to become a City resident and registered voter within 6 months of the effective date of their appointment. Failure to comply with the declaration of intent will result in immediate termination. You will also be required to complete a Financial Disclosure pursuant to Sections 7-7, 7-8, and 7-9 of the City Ethics Law. The initial financial disclosure must be submitted within 30 days of hire.  

Baltimore City Government is an Equal Employment Opportunity Employer, and we are committed to a workplace that values diversity, equity, and inclusion. The City of Baltimore prohibits discrimination on the basis of race, color, religion, age, sex, ancestry, creed, national origin, disability status, genetics, marital status, military service, sexual orientation, gender identity/expression or any other characteristic protected by federal, state or local laws. Applicants requiring accommodations during the hiring process should contact the Department of Human Resources directly. Do not attach your request for accommodation to the application. 

BALTIMORE CITY IS AN EQUAL OPPORTUNITY EMPLOYER