Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
How you’ll make an impact:
The Manager Site Merchandising is responsible for enhancing the online shopping experience to drive customer engagement, improve conversion rates, and optimize revenue across the company’s digital platforms. This role involves leading site operations, analyzing performance metrics, and collaborating with cross-functional teams to ensure that the online store reflects the brand’s standards and priorities.
40%: eCommerce Site Operations & Strategy
- Lead workload flow for entire Canada website including Special Projects and all Shops
- Own daily site scrubs with eCommerce and Product Category team
- Oversee campaign and shop accuracy on the site
- Leads A/B testing for marketing campaigns to assess performance across channels, delivering quantitative analysis and strategic recommendations to drive conversion and ROI improvements.
- Oversee end to end site experience from a customer perspective. Proactively look for opportunities to make digital experiences friction less for customers and support evolving business goals
- Super user for Adobe Analytics, Quantum metrics, Trello, Brand Folder, Contentful
- Challenge the status quo and look for ways to improve processes and create efficiencies
30%: Cross-Functional Collaboration
- Responsible for leading weekly site refreshes with the team ensuring that all linking, destinations, and merchandising needs are met
- Lead contact for traffic, email and development teams on any outstanding JIRA tickets or issues
- Lead creative review meetings to communicate linking strategy and customer journey
- Review recommendation zones and sort order rules and track changes.
- Work directly with Manager Canada Marketing to gain a deeper understanding of analytics
- Collaborates with U.S. teams to adapt strategies for the Canadian market and delivers actionable digital performance insights and strategic recommendations to the Canadian team, enabling optimized campaign execution and improved KPI results
30%: Leadership & Development
- Leads and mentors direct reports with a collaborative and growth-focused approach, fostering development and high performance.
- Plan, execute and maintain training for the broader team, on any new site initiatives
- Hold stakeholders accountable to deadlines and give feedback ensuring deliverables align with the strategy/project goals
- Mentor site merchandisers and site merchandising specialists
We’d Love to hear from you if:
Must have:
- 3-5 years of prior Ecommerce experience required
- Data & Analytics Expertise - Strong ability to analyze performance metrics and translate them into strategic actions.
- Advanced proficiency in analytics tools such as Adobe Analytics and Quantum Metric.
- Skilled in running A/B tests, interpreting results, and using data to optimize conversion rates, user experience, and site performance.
- Strong attention to detail.
- Cross-Functional Leadership & Collaboration - Act as the central hub between merchandising, marketing, creative, and development teams.
- Excellent communication skills for leading site refreshes, creative reviews, and aligning stakeholders on strategies, campaign execution, and customer journeys.
- Proven ability to collaborate across markets, including working with U.S. teams.
- Proficiency in managing workflows with tools like JIRA, Salesforce, and Trello.
- Operational Excellence & Team Leadership Strong capability in managing daily site operations and guiding direct reports.
- Experienced in overseeing workflows, performing quality control (QC) on site updates, and ensuring campaign accuracy.
- Skilled in mentoring and developing team members.
- Process optimization mindset, focused on challenging the status quo and driving efficiency.
Preferred skills and experience:
- Leadership or mentoring experience preferred
- Proven ability to multi-task, be flexible, and to prioritize
Make a career at Carter’s:
- Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carter’s | OshKosh is an equal opportunity employer and encourages all interested and qualified candidates to apply. Should you require any type of accommodation, please do not hesitate to contact us.
Carter’s | OshKosh est un employeur souscrivant au principe de l'égalité d'accès à l'emploi et encourage tous les candidats intéressés et qualifiés à postuler. Si vous avez besoin de certaines mesures d'adaptation, n'hésitez pas à communiquer avec nous. .