HLB

Manager - Personal Financial Services (Strategic Partnership, Dealer Management )

HLT-Hong Leong Tower Full time

If you are looking to excel and make a difference, take a closer look at us…

Key Responsibilities and Accountabilities

1. Strategic Partnership and Market Development

  • Develop and execute key Auto Loan strategies to grow market share across all segments via the expansion of the active dealer network and identification of market opportunities.

  • Represent the Bank in external engagements to seek opportunities and intelligence, creating a competitive edge for Auto Loan products.

  • Lead the development of innovative, relevant, and cost-efficient below-the-line product marketing and acquisition programs with key business partners.

2. Program Execution and Stakeholder Management

  • Contribute constructively and creatively in the planning and implementation stages of programs and initiatives to drive maximum sales top-of-mind and awareness.

  • Work with respective internal and external stakeholders to ensure partnerships and programs are properly executed in a timely manner, adhering to approved promotion strategies, product/sales/marketing communications, and marketing budgets.

  • Work closely with the Auto Loan direct sales channel to ensure proper and timely execution of all partnerships, programs, and promotions.

  • Support marketing and sales operational objectives by contributing information and recommendations to strategic plans, preparing and completing action plans, and implementing production, productivity, and quality controls.

3. Performance Analysis and Support (Managerial)

  • Monitor and analyze pre and post-campaign and sales performance to ensure results are on track.

  • When results are off track, identify the problems and issues and recommend solutions to rectify them.

  • Support and assist Personal Financial Services (PFS) Auto Loan on any other ad-hoc managerial or Bank-wide initiatives.

Experience/Requirements

  • Experience:

    • Fresh Graduate are welcome to apply!

    • Preferable five (5) to seven (7) years of progressive experience in the banking or automotive finance industry, specifically focusing on product, partnerships, or business development.

    • Proven track record in developing and executing strategic product acquisition programs or campaigns.

    • Direct experience working with and managing an auto dealer network is highly advantageous.

  • Skills and Knowledge:

    • Strong ability to develop and execute below-the-line marketing strategies and manage marketing budgets.

    • Exceptional relationship management, negotiation, and communication skills for engaging with internal and external partners.

    • Demonstrated analytical ability to monitor, analyze, and interpret campaign performance data and propose effective solutions.

    • Must be a proactive team player with strong organizational skills to manage multiple projects simultaneously.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.