Manager – Offline Media Planning

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

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The Offline Media Manager supports the development, planning and execution of the company’s offline media strategy, ensuring alignment with campaign objectives, business priorities and defined KPIs.

The role is responsible for the operational management and coordination of offline media activities across TV, Radio, Print, OOH and DOOH, working closely with media and creative agencies to ensure effective execution, timely delivery and high-quality outputs. Acting as a key interface between external partners and internal stakeholders, the Media Planner contributes to ensuring consistency, compliance and strategic alignment across all media initiatives.

Operating within a cross-functional and multichannel environment, the role requires strong expertise in offline media planning combined with a broader understanding of integrated media dynamics. The Media Planner contributes to maximizing the reach and impact of Lilly’s brands through data-informed planning, performance monitoring and close collaboration with local and international teams.

In addition, the role requires solid knowledge and management of the main artificial intelligence tools applied to media planning, reporting and campaign optimization, integrating them into day-to-day processes in an effective and responsible way. The Offline Media Manager is expected to maintain an open-minded approach towards the adoption, testing and continuous improvement of AI solutions, contributing to workflow innovation and the spread of best practices within the team and the organization.

Key Responsibilities

• Support the development and execution of offline media strategies across TV, Radio, Print, OOH and DOOH, in line with campaign objectives and overall business priorities.
• Contribute to media planning and investment allocation, including media mix definition, flighting, timing and budget distribution for offline campaigns.
• Coordinate the media agency and creative agency, ensuring effective collaboration, timely delivery and high-quality outputs aligned with strategic objectives.
• Act as a key point of contact between agencies and internal stakeholders (Marketing, Corporate Affairs, HR and other relevant teams), fostering alignment and effective working relationships.
• Monitor and analyze offline media performance (e.g. reach, frequency, GRPs, coverage), ensuring results are aligned with predefined KPIs and identifying optimization opportunities.
• Prepare performance reports and campaign summaries to support internal reviews and decision-making, including with international stakeholders.
• Ensure the delivery of media activities in compliance with company policies, internal procedures and governance standards.
• Support the operational management of media projects within a cross-functional and international environment, contributing to the coordination of local and global stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communication, Economics or related fields.
• 7–8 years of experience in offline media planning, gained within media agencies, media centers or structured corporate environments.
• Knowledge and management of the main artificial intelligence tools applied to marketing and media (e.g. advanced analytics platforms, AI automation tools, AI assistants for analysis and reporting).
• Good command of prompting techniques to interact effectively with AI tools (e.g. defining clear briefs, structured questions, iterative refinement of outputs).
• Strong expertise in traditional and offline media channels (TV, Radio, Print, OOH, DOOH) and related planning and measurement methodologies.
• Proven experience in coordinating media and creative agencies and managing complex workflows.
• Solid analytical skills, with the ability to interpret media performance data and translate insights into actionable recommendations.
• Strong communication and stakeholder management skills.
• Fluency in English, both written and spoken.

Other Qualifications

• Knowledge of digital media planning dynamics (e.g. paid social, display, online video, programmatic) considered a plus, within an integrated and multichannel media ecosystem.
• Ability to operate within a cross-functional team managing multichannel projects, contributing with a broader and more holistic media perspective.
• Experience working in international or matrix organizations is a plus.
• Strong organizational skills, attention to detail and the ability to manage multiple projects simultaneously.
• Proactive attitude, autonomy and problem-solving mindset.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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