Manager, Market Enablement

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Insurance Solutions manufactures Sun Life Canada’s individual life and living benefits products and manages all in force Individual Insurance sold in Canada.

Reporting to the Director, Market Enablement, The Manager, Market Enablement will champion the promotion of individual insurance products, concepts and strategies. A strategic thinker and solid collaborator, they’ll help Insurance Solutions achieve its vision, strategy and objectives.

The Manager will support Insurance Solutions’ Go to Market initiatives for new business and in force insurance launches, communications, campaigns and incentives. Leveraging Insurance Solutions’ Go to Market framework, the Manager will foster strong relationships across stakeholder groups to deliver on Go to Market initiatives and help Sun Life retain its leading position in the industry.   

What will you do?

• Support Insurance Go to Market initiatives

  • Collaborate with product, distribution (SLFD, IID, Prospr, Direct to Client), marketing, CXO, product teams, Insurance Operations and New Business to create effective insurance Go to Market plans

  • Support all stakeholders in development and implementation of Go to Market and distribution activation tactics

  • Provide visibility into Go to Market plans for key stakeholders

  • Manage multiple Go to Market initiatives at the same time

• Develop product messaging

  • Provide key messages and subject matter expertise to communicate insurance products’ value propositions, in partnership with product teams

  • Ensure marketing messages reflect product design and support profitable sales

  • Partner with corporate communications, media relations, marketing and corporate digital teams to ensure that individual insurance is represented

• Partner engagement

  • Understand the needs of distribution and sales support teams to effectively deliver product promotions

  • Foster relationships with all partners to ensure alignment, consistency in key messages and tools to drive sales

  • Engage partners to communicate requirements, and the value proposition, to ensure initiatives are understood, supported and ultimately meet the needs of our distribution channels

What do you need to succeed?

• Understanding of insurance products and solutions offered by Sun Life

• Understanding of Retail and Direct to Client distribution channels

• 5+ years of marketing/promotions/communications experience within the insurance or financial services industry

• Strong writing skills and the ability to position products appropriately for advisor and client audiences 

• 5+ years of experience with project management and the ability to handle multiple high-priority tasks at the same time

• Proficiency working with Word, PowerPoint, Excel, OneNote, SharePoint

• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide

Qualifications

• Excellent verbal and written communications skills

• A background in sales and/or sales support

• Solid understanding of marketing concepts, strategies & approaches used to sell financial products and services

• Strong collaborator with solid negotiation skills

• Ability to manage multiple high-priority tasks while maintaining a high standard of accuracy and professionalism

• Strong attention to detail

What's in it for you?

• The opportunity to move along a variety of career paths with amazing networking potential

• Flexible Benefits from the day you join to meet the needs of you and your family

• We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential

• We’re honoured to be recognized as a 2025 Best Workplaces in Ontario by Great Place to Work® Canada

• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®,  for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.  

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

80,000/80 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

01/05/2026