Manager, Digital Strategy

Job Description:

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries with a team of approximately 68,000 employees, and boasts a network of world-class brands, including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and more. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.
 

iProspect is a global digital marketing agency specializing in performance-driven strategies. Established in 1996 in London, iProspect operates in over 100 countries, offering services such as natural search, content generation, data and insights, social media management, and conversion optimization. As a dentsu company, iProspect leverages a deep understanding of consumer behavior to reshape brand strategies, helping clients meet the fast-paced demands of the convergent world. In March 2021, iProspect relaunched as a global agency with enhanced capabilities and a renewed identity, reinforcing its commitment to driving digital performance for leading brands worldwide.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

What your typical day will look like:

As a Digital Strategy Manager, your role is to support the Digital Strategy Director by bridging the Media Planning and Biddable teams to drive campaign effectiveness and performance. You will ensure campaigns are executed in line with strategic objectives, timelines, and budgets, while fostering strong cross-team collaboration to deliver impactful media outcomes. You will also work closely with internal and external stakeholders to ensure campaign excellence through effective coordination, communication, and adherence to best practices.

Core responsibilities include:

• Manage the day-to-day digital strategy coordination for assigned client accounts, ensuring campaigns are aligned with business objectives, timelines, and performance expectations.
• Support the development of digital strategies, campaign frameworks, audience approaches, and performance recommendations across channels.
• Collaborate closely with media, biddable, programmatic, and media partners to ensure seamless campaign planning, activation, optimisation, and reporting.
• Build and maintain strong relationships with media partners, platforms, and technology vendors to stay updated on digital trends, platform capabilities, and strategic opportunities.
• Monitor campaign performance and work with relevant teams to identify optimisation opportunities, improve effectiveness, and drive stronger business outcomes.
• Work closely with the Digital Strategy Director on new business pitches by providing digital insights, strategic recommendations, and best practices aligned with the client brief and business objectives.

A bit about you:

• Bachelor’s degree in Marketing, Business, Mass Communication, or a related field.
• Minimum 5 years of experience in performance marketing, digital strategy, media planning, or a related role within a media agency environment.
• Strong understanding of digital media strategy, audience targeting, campaign planning, and channel strategies across digital, e-Commerce, and programmatic platforms.
• Familiarity with digital platforms and analytics tools such as Google Ads, Meta Business Manager, GA4, Google Tag Manager, and SimilarWeb, with the ability to interpret performance data and translate insights into strategic recommendations.

What’s in it for you:

• Flexible hybrid working arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University

Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

Location:

Kuala Lumpur

Brand:

Consider Iprospect

Time Type:

Full time

Contract Type:

Permanent