Manager, Digital Content & Publishing - TD Asset Management

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$81,600 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

TD Asset Management (TDAM), a member of TD Bank Financial Group, is a leading North American investment manager offering progressive investment solutions to both institutional and individual investors. For over two decades, the organization has established competitive market positions in active, quantitative, and passive portfolio management.  As of December 31, 2025, TDAM and its affiliates manage over $508 billion  in assets on behalf of pension, insurance, endowment/foundation, and corporate clients, as well as high-net worth clients and retail mutual funds.

In attaining this client commitment, TDAM has built one of Canada’s largest and most respected investment management and research teams with more than 220 Portfolio Managers, Associate Portfolio Managers, Traders and Analysts.
 

About the Role

The Manager, Digital Content & Publishing will join the Digital Content Team within TD Asset Management (TDAM) Content Marketing & Communications. The team is responsible for delivering high-quality, compliant, and engaging digital content across TDAM’s owned and third-party platforms, including websites, secure portals, email, social media, and consultant databases.

This role is responsible for the execution, optimization, and day-to-day management of TDAM’s digital content experiences. While rooted in strong publishing expertise, the role plays an important part in ensuring that content is intuitive, accessible, search-optimized, and consistently implemented across client journeys. The successful candidate will work closely with cross-functional partners to implement defined digital experience standards in support of business objectives, within a highly regulated environment.

Key Responsibilities

Digital Content Experience Execution

• Execute and continuously optimize digital content journeys across key client segments (retail, advisor, institutional), ensuring content is intuitive, accessible, and aligned to defined experience standards.
• Apply established digital experience frameworks, best practices, and guidelines across websites and secure platforms.
• Identify usability issues, content gaps, and friction points, and recommend practical improvements to structure, navigation, and content presentation.
• Support digital experience enhancements by working closely with UX, Product, and Technology partners on defined initiatives.

Content Publishing & Platform Management

• Lead the execution of web content publishing across Adobe Experience Manager (AEM) and other proprietary software.
• Build, update, and maintain web pages using approved templates, components, and modules.
• Ensure content is accurately implemented, including copy, imagery, video, tagging, and SEO metadata, in line with brand, accessibility, and regulatory requirements.
• Create and maintain experience fragments, reusable components, and dynamic content blocks, ensuring they function as intended.
• Manage digital assets within Adobe Digital Asset Manager, including tagging, optimization, and quality control across device types.
• Apply information architecture, taxonomy, and tagging standards to complex investment content (e.g., funds, ETFs, insights) to improve discoverability and scalability.

Optimization, Measurement & Continuous Improvement

• Leverage analytics (e.g., search behavior, click paths, content usage, and traffic trends) to identify friction and continuously refine site structure, navigation, and user flow.
• Partner with SEO and analytics stakeholders to implement recommendations and address technical or content-related optimization issues within owned platforms.
• Provide insight-based recommendations to improve content effectiveness, navigation, and user flow.
• Support defined personalization and content targeting initiatives through accurate execution and ongoing refinements.
• Contribute to quality assurance processes, identifying issues and ensuring timely resolution.

Stakeholder & Relationship Management

• Act as the primary point of contact for digital publishing requests, guiding stakeholders on content structure, requirements, and best practices.
• Manage and prioritize a high volume of publishing and enhancement requests, ensuring clarity of requirements and on-time delivery.
• Partner with Product, Compliance, and Content teams to execute a clear, compliant, and scalable content hierarchy across digital channels.
• Proactively identify risks, dependencies, and constraints, escalating issues where appropriate.

Governance & Operational Excellence

• Ensure adherence to established digital publishing procedures, standards, and controls.
• Maintain accurate documentation of processes, decisions, and implementation standards.
• Identify operational inefficiencies and recommend improvements to tools, workflows, or ways of working.
• Support business continuity through cross-training and documentation.

Qualifications / Skills / Experience

Core Requirements

• 5+ years of experience in digital content publishing, website management, or related digital roles within complex enterprise environments.
• Strong experience in digital content publishing and website management within regulated or large-scale organizations.
• Hands-on expertise with Adobe Experience Manager (AEM) and digital asset management tools.
• Solid understanding of UX and usability principles, information architecture and content structure, SEO fundamentals, and accessibility and regulatory requirements.
• Strong attention to detail with the ability to manage multiple priorities simultaneously.
• Effective communicator with experience working across cross-functional teams.

Preferred

• Experience in asset management, financial services, or other regulated industries.
• Familiarity with digital analytics and content optimization practices.
• Experience supporting personalization or modular content implementations.
• Exposure to collaboration with UX, Product, or Technology teams on digital initiatives.

Education & Certifications

• University degree required.
• Relevant certifications (e.g., Adobe AEM certification, digital marketing or accessibility credentials) are considered an asset.

Other Accountabilities

• Contribute to an inclusive, respectful, and collaborative team culture.
• Participate fully as a team member and support a positive work environment.
• Proactively share knowledge, best practices, and lessons learned with peers.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet