At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.
The Manager of Contractor Programs supports the development and implementation of GAF's Residential certification strategy and contractor programs to enhance competitive positioning. Reporting to the Director, this role focuses on continuously improving the customer experience by evaluating data, market activity, and feedback from internal and external stakeholders. The Manager leads a team to execute the Director's vision, helping to transform concepts into scalable solutions and ensuring alignment with strategic objectives.
Essential Duties
Strategy, Design, & Analysis:
• Program Execution & Support: Assist in executing contractor program growth strategies that align with GAF’s long-term vision, utilizing data-driven insights to deliver an industry-leading customer experience.
• Program Design: Support the design, evolution, and implementation of contractor programs, including CCP, LIR, Designations, Awards, and the Marketing Hub.
• Competitive Benchmarking: Conduct ongoing competitive marketplace benchmarking to evaluate GAF’s position and ensure offerings remain competitive.
• Insights & Analytics: Analyze multi-source data to measure engagement, report on KPIs, and monitor major trends and issues affecting the customer base.
• Feedback Management: Manage mechanisms for gathering data, market activity, and feedback from stakeholders to suggest program improvements.
Marketing & Promotion:
• Program Marketing: Execute communication and marketing strategies that promote program value to contractors and the GAF sales team.
• Promotion Execution: Coordinate the day-to-day execution of promotional campaigns and seasonal incentives aimed at driving program enrollment and contractor activity.
• Brand Value: Assist in refining program messaging to deepen brand loyalty and communicate the unique value of GAF’s Residential Certifications.
Project Management & Execution:
• Project Management: Oversee day-to-day project deliverables, and resources to ensure successful completion within scope and objectives.
• Execution & Testing: Market test program changes, monitor post-launch performance, and implement iterative enhancements based on feedback.
• Measurement: Track success metrics to evaluate program effectiveness and report findings to the Director to drive continuous improvement.
Collaboration & Teamwork:
• Cross-Functional Collaboration: Partner effectively with Marketing, Sales Support, Sales, IT, Warranty, and Enrollment teams to ensure contractor engagement, seamless transitions, and program integrity.
• Communication: Keep key stakeholders informed of initiatives, project status, and action plans on a regular basis.
• Project Leadership: Drive a project mindset across functions, ensuring team collaborations result in mutual progress under the Director's guidance.
Qualifications Required
Bachelor’s Degree required
Minimum of 5-7 years related business experience
Minimum of 2-3 years experience or demonstrated understanding of the building/construction materials industry
Demonstrated project management and execution experience.
General Knowledge, Skills and Abilities
Working knowledge of GAF’s products, services, and Google Suite.
Ability to perform benchmarking against industry peers and analyze financial data.
Proven presentation, communication, and interpersonal skills.
Demonstrated ability to effectively manage a large workload and coordinate plans with other departments.
Understanding of marketing channels and integrated/digital marketing.
Travel Requirements: Up to 50%
How We Protect What Matters Most:
1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. 2. Our Family-Building benefits support the many different journeys to fertility and parenthood. 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence. 5. Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program. 6. We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.
We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace. We are committed to equal employment opportunity on the basis of each candidate's qualifications, experience, and merit, without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).