Manager, Commerce & Retail Media

The Commerce & Retail Media team at dentsu leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Electronics, etc.) and Commerce clients. The Manager will demonstrate the ability to report and optimize client marketing campaigns within Amazon, Criteo, Instacart, Walmart, Kroger, Target and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution.  

You Will:  

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals. 

• Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.  

• Interpret performance reports to provide actionable insights and analysis   

• Ensure campaigns are run to agreed upon best practice guidelines  

• Assist and attend weekly calls and meetings  

• Collaborate across our client team and channels.   

Qualifications: 

• At least 2 years digital performance marketing experience in ecommerce / retail search, programmatic, or related field or 1+ years managing large-scale, complex ecommerce campaigns 

• Experience managing budgets, meeting KPIs and informing KPI goals 

• Experience with CPG and/or consumables is preferred 

• Strong client presentation skills and management of multi-retailer RFPs and Managed Service campaigns is preferred. 

• SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience required 

• Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis  

• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.  

• Strong personal organizational, communication and prioritization skills with a strong attention to detail.