Manager, Brand Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The Manager, Brand Marketing is responsible for executing integrated, brand-focused marketing communication strategies and plans. This role has a focus on our global employer brand strategy to lead initiatives that bring our employee value proposition to life, and attract top talent to build CIBC’s workforce of the future.

Reporting to the Director, Purpose & Storytelling, and supporting a Senior Manager on the portfolio, the Manager is a strong brand marketer and communicator who will work closely with internal partners across functions, agencies, and vendors on employer brand-focused communications and campaigns that drive awareness of our employer value proposition and help make CIBC an employer of choice.

At CIBC we enable the work environment most optimal for you to thrive in your role.  You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

NOTE: This is a temporary, 12-month, opportunity.

How you’ll succeed

• Marketing Communications Strategy and Delivery – Strong hands-on experience in the development and delivery of digital campaigns from brief development through to go-to-market. You thrive on driving business results through strong strategic insight, client focus, and executional excellence. Proven experience managing creative asset production for digital and social media campaigns.
• Digital Content creative and delivery – Strong background in real people content development, including experience in interviewing and brief development or hands-on content creation, and strong copy-writing skills for internally led content for organic social media campaigns.
• Project Management – Exceptional project management skills, with a high degree of organization and attention to detail. Comfort using project management software to coordinate complex initiatives and using budget management software to ensure on-time, on-budget delivery.
• Brand Governance Expertise – Ability to serve as a primary steward of the CIBC brand, ensuring internal and external communications, marketing materials and talent-facing assets are on-brand, legally compliant and fit for channel.
• Relationship Building – Ability to connect across a matrixed organization to gain alignment and support on recommended marketing strategies and tactics. Proactively manage expectations and communication cadence with leaders and internal clients.
• Social Media Expertise – Ability to act as an Administrator and strategic consultant for best-in-class management of a LinkedIn company page.

Who you are

• Demonstrated experience in marketing and/or corporate communications (6+ years ideal), with hands-on background in content creation, copy-writing an asset.
• Experience in managing social media campaigns on social media channels and creation of paid and organic content. Confidence in LinkedIn as a platform, and understanding of best practices to optimize performance an asset.
• You think and communicate with empathy. You put yourself in the shoes of your target audience, creating insights-driven marketing briefs that ultimately drive content and creative that build a strong emotional connection. These skills extend to how you connect authentically with your colleagues and agency partners. 
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You're passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• You give meaning to data. You enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in an impactful way.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results. 
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.

• We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

*Subject to program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Expected End Date

2027-03-31

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Temporary (Fixed Term)

Weekly Hours

37.5

Skills

Brand Development, Brand Management, Campaign Development, Content Copywriting, Digital Content Marketing, Long Term Planning, Marketing Communications (MarCom), Project Management, Retail Marketing, Social Media Marketing, Strategic Relationships, Talent Marketing, Teamwork