The Consumer Insights Lead will be responsible for championing the consumer and own all insights for the Substantial Snacking businesses. The Lead is responsible for identifying, developing and integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving to a consumer-obsessed culture. The Lead will have people responsibilities (Manager – Adult Snacking) and will need to adapt and flex to needs of BU leadership, management, and day-to-day coaching – infusing the right behaviors throughout their insights team (e.g. prioritize, drive future mindset and synthesize / distill information into actionable insights, etc.). Although the Substantial Snacking insights lead will have overall responsibility for Substantial Snacking, this BU lead will be a key partner to the remaining Meats, Cheese, & Coffee, Snacking business unit collectively driving synergies and learnings across the BU to optimize and maximize brand and category success. Lead will have accountability for custom strategic market research and must also draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to KHC.
The Role – Key Skills:
Strategic: Be a key strategic business partner to Marketing team and a thought leader. Leverage their understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward
Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
Impactful: Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
An Owner: Possess a willingness to get your hands dirty, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
Self-motivated: Ability to handle many workstreams, competing priorities and distill a plan that can be implemented for the team. High level of tolerance for working in ambiguity, leading change and inspiring change management.
Analytical: Ability to see through data and recognize patterns to inform brand actions
Collaborator: Team player, works well in a fast-paced entrepreneurial environment
Coach & People Leader: Drive to share knowledge and develop a high-performing team
Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Influence: Ability to influence at senior levels of an organization and drive focus and impact
Storytelling: Leverages creative and impactful points to garner alignment - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).
Key responsibilities
Key Point of Contact for Consumer-Based Platform – key lead to unlock strategic initiatives across platform
Unearth powerful consumer insights /Pain points across platform and help identify growth opportunities for brands that improve our long-term equity & innovation efforts
Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products
Develop and lead holistic, comprehensive research plans across communication, product, pack and foundational consumer empathy and understanding
Help shape 3Yr Growth Strategy and assist teams in pulling through to brand’s annual marketing plans, including strategy, creative development and optimization
Evaluate effectiveness of campaigns and help optimize media and channel mix to improve efficiency and ROI
Support Enterprise Transformation Agenda - support consumer insights best practices and center of excellence initiatives
Develop the 1 direct report of this role and coach them to drive the right skills and behaviors
Qualifications
Minimum Bachelor's Degree. Advanced Degree Highly Preferred
A minimum five (5+) years of solid Market Research / Insights experience is required on the client-side, or 7+ years with a combination of supplier & client insights experience showcasing increasing responsibilities and scope.
Experience working across a category and/or portfolio of products preferred
Prior people management experience preferred
Proven ability to distill insights and drive impact into an organization – bringing the consumer to forefront
High level of tolerance for working in ambiguity, managing change and driving change management
Proficiency with different qualitative & quantitative research tools across advertising, innovation, syndicated services
Experience and comfort in POS (Nielsen/IRI), Panel, and social listening
Experience and comfort in analytical tools (e.g. MTA, Mix, Conjoint, etc.) is required
Proficient at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$141,500.00 - $176,900.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.