Lead Commercialization

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization.

Lead cross‑functional alignment across marketing, finance, legal, product, sales, and operations to launch, govern, and optimize national and market‑level offers, ensuring strong execution, financial discipline, and consistent performance across channels. Owns day‑to‑day offer execution, including requirements definition, launch readiness, post-launch support, and governance of in‑flight changes across channels.

As a Lead Commercialization your tasks may include, but are not limited to, the following:

• An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
• Leads significant projects with strategic autonomy, influencing executive decisions.
• Mentors less experienced staff, implements long-term plans impacting the organization,
• Frequently collaborates with senior leadership
• Owns day‑to‑day commercialization execution, translating strategy into detailed offer requirements, launch readiness activities, and post‑launch changes.
• Serves as a central decision point for complex offer issues, evaluating trade‑offs across customer experience, financial impact, and governance standards.
• Ensures execution consistency across channels, defining rules, guardrails, and operating models for national, local, and private offers.

Key Responsibilities:

• Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
• Performance and Strategy: Continuously monitor and optimize product and channel performance.  Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
• Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
• Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
• Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
• Offer Governance & Readiness: Define and govern offer eligibility, stackability, funding, and compliance requirements; lead cross‑functional launch readiness and go/no‑go decisions.
• Operational Oversight: Manage in‑flight offer changes, escalation support, and edge cases to ensure compliant, scalable execution across all customer touchpoints.
• Post‑Launch Accountability: Maintain ownership after launch by monitoring execution, audit and financial reviews, and coordinating fixes or optimizations as needed.

Supervisor:

• No

Education:

• Bachelor’s degree (BS/BA) desired.

Experience:

• 5+ years of related experience.
• Certification is required in some areas.

Our Lead Commercialization earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick leave beyond what state and local law require may be available but is unprotected  
• Adoption Reimbursement  
• Disability Benefits (short term and long term)  
• Life and Accidental Death Insurance  
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
• Employee Assistance Programs (EAP)  
• Extensive employee wellness programs  
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.